“My customers are different.”
“My employees wouldn’t respond to that.”
“My industry doesn’t work that way.”
BS
I hear these lines constantly. From owners in construction. Professional services. Manufacturing. Hospitality. Tech. Every industry you can think of.
And you know what’s funny?
They all say it. They all believe it. And they all have the same problems.
Owner dependency. No documented systems. Revenue that dries up the moment they step away. A business that looks profitable on paper but would fetch pennies on the dollar if they tried to sell it tomorrow.
Different industries. Same dysfunction.
Here’s what’s really going on:
“My business is different” isn’t an observation. It’s a security blanket.
It’s a way of excusing inaction. A way of dodging the uncomfortable work of actually changing something. Because change is scary. Change means admitting the way you’ve been doing things isn’t working if you’re feeling trapped, stressed and worried about an exit.
Easier to wrap yourself in the warm comfort of being a special snowflake.
But here’s what that snowflake excuse actually costs you:
It kills your joy in the life you’re living and any chances for a successful exit.
Buyers don’t care about your unique situation. They care about risk. And when they see an owner who’s convinced everything depends on their special knowledge, their special relationships, their special way of doing things, they see one thing: a business that can’t survive without you.
That’s not an asset. That’s a liability with a logo.
The owners who build something valuable aren’t the ones with simpler businesses. They’re the ones who stop using complexity as a crutch.
They look at proven frameworks and ask “how do I make this work for me?” instead of believing “why this wouldn’t work for me.”
The question builds equity. The dogma burns it.
Your customers aren’t that different. Your employees aren’t that special. Your industry isn’t that unique.
The fundamentals that make a business valuable, sellable, and enjoyable to run are universal. They work in every market. Every sector. Every situation.
The only thing standing in the way is the story you keep telling yourself.
If you’re ready to drop the snowflake act and build something that actually works, that’s what we’re doing inside Fall in Love with Your Business Again.
Pioneer beta launch: $97 one payment, lifetime access. Runs through end of February. Then it’s $997 per year when the beta ends.
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P.S. Feeling trapped in your business? Turn it into an Asset you love to run – and that investors want to own.
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