We were terrible.

It was 1987, and our high school football team was marching toward a glorious 1-win season.

Our coach, bless his heart, thought we needed more “positivity.” He kept throwing gems at us like:

“Come on, boys, you’ve got this! You just need to believe!

To a bunch of sarcastic 16- to 18-year-olds, those pep talks felt like nonsense. There was no basis in reality.

We knew we were bad.

And instead of channeling our frustration productively—like maybe focusing on beating the actual opponents—my friends and I decided to spoof him.

We made a whole video series lampooning him. Week after week, as the losses piled up, we’d show the team our “productions.”

Were we jerks? … Absolutely.

Were we immature and clueless about how to handle constant failure? 100%.

Here’s the thing: back then, “fake it till you make it” didn’t work on the field.

And guess what?

In 2025, it doesn’t work in business either.

If you’re at the stage where you’re trying to capture the real value of what you’ve built—whether it’s preparing to sell or just getting it to a point where you can step back without the whole thing falling apart—empty pep talks won’t get you there.

The good news? You don’t need platitudes. You need a plan.

That’s why I run my Business Value Happy Hours.

We’ve got two coming up next week:

  • Dubai Live Event at the Ritz Carlton DIFC: Thursday, 30 January 2025, 6 PM GST
  • Virtual Event (Zoom): Tuesday, 4 February 2025, 12 PM EST / 5 PM GMT

At these sessions, I’ll share a simple, no-nonsense 4-step program to help you delegate, step back, and take control of your business again—without pitch options or empty motivational slogans.

It’s free, but here’s the catch: you have to show up.

Click here to register now. Seats are limited, and once they’re gone, they’re gone.

Looking forward to seeing you there.

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P.S Many business owners come to me because they feel stuck in the daily grind. Through the Socratic Success System, we’ve transformed their businesses into scalable, sellable assets that give them freedom, cash flow, and value from today.

👉 Find out more about Sophiall and the Socratic Success System