What are you Selling? … It’s Not What Most People Think..

I had a client who created events for clients from a café opening or ladies night to huge international events with world famous artists.

She had several core service lines including one for entertainment for restaurants.

The service line was plateauing and so we dove into it.

“What makes you stand out from the competition and how do you communicate that to prospective restaurant owners..?”

“We have a great lineup of artists with …” and she went into detail as to their experiences, musical proficiencies, etc.

Before I answered here I gave her the example which I shared in a Roadblocks Advisory Call (which you can view here).

And then asked her.. “Does the Restaurant care about your artists’ artistic specialisations? What does he really care about..?”

“Putting people in the chairs and having them come again..”

“And how much would they pay for the environment that fills their tables?”

“More than I currently charge…..”

Dan Kennedy, one of the top US business experts said in his experience 9 out of 10 clients he worked with all left money on the table by undercharging for what they provide.

Are you undercharging and leaving thousands on the table?


If so, save the date for 5 December 8 PM GST / 4 PM UK / 11 AM EST when we will host our Pricing Mastery and Business Acceleration Advisory Mastermind.

Details to follow shortly.

To keep a high quality conversation going, seats will be limited.

Just email me at Scaleup@sophiall.com with “PRICING AND GROW” if you want to be one of the first to know.

After a successful BETA launch in October we are rolling out the 6 Week Roadblocks Advisory Service to all our readers starting in January. 

In this guided Mastermind and Hot Seat sessions gain the CLARITY to CONFIDENTLY:

  • Set YOUR Prices: to reflect the value of what you provide and fuel your growth. No more suffering at the mercy of Discount Zombies and being squeezed by the Cheap Price Python Crowd.
  • Stand out in a crowded market. Communicate clearly with your best customers and prospects to encourage them to buy from you. No more being ignored or worse misunderstood.
  • Reclaim Your Time:  Rise above day-to-day operations and focus on tasks that truly matter for your business’s growth.
  • Reignite the Passion for your Business – Implement systems and assemble teams that let your business flourish, minimizing your hands-on involvement and maximizing profits.
  • And Much more… Dive into various aspects crucial for business growth

Our sessions span approximately 90 to 120 minutes each week, discussing specific chapters of my book “10 Roadblocks that Keep you Trapped Inside your Business” and how you can implement to unlock the opportunities in your business.

Seats are limited to ensure quality interactions.

Interested in joining? Simply hit reply and express your interest for our January launch.


P.P.S. My Book Roadblocks You Can’t Ignore: 10 Roadblocks Holding You Back From The Freedom You Deserve From Your Business is now available in paperback and Kindle on Amazon.com and other Amazon stores. 

PPS. In the UAE, you can order the paperback directly from me by clicking this link.