Dan Kennedy once said:
“Every day you show up for work, you’re re-buying your business.”
You’re buying it with your time.
You’re buying it with your energy.
You’re buying it with your opportunity cost — because while you’re doing this, you’re not doing something else.
So let me ask you point blank:
Would you buy your business today, as-is?
Would you pay what you think it’s worth?
Would you jump at the chance to own it… or run screaming once you saw the bottlenecks, burnout, and broken systems you’ve been lumbered with?
Here’s the uncomfortable truth I’ve seen with 7- and 8-figure owners I speak with daily:
Their business works.
But only because they are working it.
It has customers.
But too few that truly value what they do or pay what it’s worth.
It has a team.
But too many report to them instead of being true leaders.
And it has value.
But none of that value shows up in a real exit conversation — because the moment they stop showing up, the whole machine stalls.
So back to the question:
If your business was on the market and you were looking to buy it cold…
Would you say yes?
If the answer’s no — then why the hell are you spending your most valuable resource (your time) buying it over and over again every day?
Maybe it’s time to shift that answer.
And the first step is getting clear on where things really stand.
Click here to take the 60-second Exit Readiness Survey.
Find out if you’re building something sellable… or just something that pays your salary.
You’ll either feel a wave of confidence…
Or a gut punch of clarity.
Both are useful.
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P.S. I’m not the “systems guy,” “process guy,” or “finance guy.”
I’m the “build a valuable business” guy—so you can regain the freedom to start living your best life now and exit on your own terms later.
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