“Superstars are a liability waiting to happen”.
– Dan Kennedy
Bill wanted to grow his B2B business.
A client raved about a “superstar” named Patrick — a guy who promised to double revenues in 12 months.
On paper? Irresistible.
Bill signed him.
Full profit share. Guaranteed contract. No vetting.
Just hope and hype.
Patrick walked in like Jesus 2.0.
He tore up the systems.
Ignored the culture.
Steamrolled the team that built the business line from nothing.
With Bill’s full backing.
The result?
The team bailed — en masse — and joined a competitor.
Patrick did deliver some wins… but he also vacuumed up profits and leverage.
Margins tanked.
Bill was back where he started — minus the trust, minus the team, and now facing a full-blown mess.
And surprise, surprise…. when Patrick’s deal ended, he jumped ship too.
Bill scrambled to rebuild.
What was missing?
Process. Culture. System. Structure.
Because here’s the truth:
Superstars aren’t assets. They’re liabilities in disguise.
If your growth plan relies on a saviour instead of a system — you’re not scaling. You’re gambling.
And the house always wins.
How are you scaling your business?
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P.S. I’m not the “systems guy,” “process guy,” or “finance guy.”
I’m the “build real equity in your business” guy—so you can start living your best life now and exit on your own terms later.
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