Ever heard the saying that you rise up as far as the 5 people you spend the majority of your time?

It’s why we don’t want our children hanging out with complete losers.

But in our business we might end up doing the same thing without realising  it.

That massive free promotion you gave?

Congratulations you attracted a mob of discount zombies who will haunt you for the next discount, and suck up much of your time and energy – and never end up a valuable customer.

That business networking group you joined?

You might end up with a group of takers who are eager for the referrals you provide but stingy when it comes to introducing you to your ideal prospects in their network.

And the customers you spend  the majority of your time and effort?

If they are not your best customers you very well may end up attracting the wrong ones and pushing away the ones that can take your business to the next level.

I see this often.  Companies not measuring and investing their best efforts in favour of their best customers.

As a result their best customers feel underappreciated, or ignored, and move on to someone else.

(which is the main reason why 65% or so customers leave and go elsewhere).

That is why a key investment you can make in your business is to consciously decide how and where you will invest your time to get the right type of company to keep.

And how you can confidently charge the value you provide and never worry about having to compete on price again.

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P.S. Be on the lookout for my free 5 part challenge to stand out and free yourself from stressing and competing on price which will come soon.

P.P.S. I work with information-based service business owners who started the business to have a better life, only to find themselves falling short and then getting frustrated by the broken promises and lack of results when they sought help elsewhere.

That’s when they find me and I show them exactly what path to take when investing their time and money in their business, so they can live the life they want.

We do it through 1;1 consultations, group master round tables and workshops and other collaborations whose insights are 100% tailored to them and which can easily be implemented.

But don’t take my word for it, find out more by clicking here to check out our different services and resources.