First—credit where it’s due:
Massive thanks to Mike Finger for the brilliant post that inspired this and yesterday’s message.
To recap: When someone says, “I don’t want to sell right now.”
What they often mean is: “I can’t sell right now… and I don’t want to face that.”
This should stop you cold.
Because here’s how the game usually plays out:
You grind for 10, 15, maybe even 20 years.
Then one day, you hit the wall.
You’re tired. You’re ready. You say,
“I want to sell.”
And then you hear this back:
“Your business isn’t ready.”
That’s the moment founders realise too late:
Just because you’re ready to sell doesn’t mean your business is ready to be sold.
And by then… fixing it is either too expensive, too time-consuming, or no longer an option.
Here’s what most don’t realise: Building a sellable business isn’t just about preparing for retirement or a payday, quitting, or even about selling.
It’s about freedom.
The freedom to say,
“I love running this. I’m going to keep going.”
Or:
“I’m done. Let’s exit—on my terms.”
But that freedom doesn’t magically show up when you decide you’re ready.
It shows up when your business is an asset—not a glorified job with your name on the door.
Once again huge respect again to Mike for articulating this so clearly.
And if you’re realising that “someday” could be too late, I’ve got something for you:
This Friday, I’m running a free, no-fluff strategy session in Dubai (and online on Monday) called:
The Exit Ready Happy Hour
· Built for 7-figure founders
· Real-world exit strategies, no guru BS
· Just cover your drinks (if attending in person)
· Only 10 in-person and 25 virtual seats
Want in?
click here to reserve your seat.
P.S. I’m not the “systems guy,” “process guy,” or “finance guy.” I’m the “start living your best life today” guy—where you grow a business that gives you freedom now and lets you exit on your own terms later.
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