“It hit me like a brick. Years of blood, sweat, and sacrifice — and when they presented me the number for my business, I had next to nothing to show for it.”
That’s what a business owner told me recently after failing to sell his company.
He spent years building the business, sacrificing time, energy, and family — only to find out at the exit table that the market didn’t value his effort.
It wasn’t because he wasn’t smart.
Or because the business wasn’t profitable.
It was because the business wasn’t designed as an asset.
It depended on him…. It was a Job..
It lacked the systems, team, and transferability that buyers pay for.
In that moment he learned:
The market doesn’t buy hard work – It buys transferable assets.
If your business depends on you to survive — you don’t have an asset.
You have a risky job with no exit.
And that’s the gut punch no one prepares you for.
The good news?
You don’t have to wait until the exit table to fix this.
Take the 60-Second Business Exit Readiness Survey.
Find out today if you’re building real wealth… or just running on fumes.
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P.S. I’m not the “systems guy,” “process guy,” or “finance guy.”
I’m the “build real equity in your business” guy—so you can start living your best life now and exit on your own terms later.
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