This week I had one theme:
Business owners who fail because of the beliefs that run their business.
Four stories.
Four different owners.
Four ways we sabotage ourselves without even knowing it.
MONDAY — “To love my business… can it be that simple?”
You read about confidence and belief — how the mindset we bring into adulthood shapes whether we build a business or hide inside one.
Most owners don’t lack ability.
They lack a belief that they can step back and let the business become an asset instead of a job.
They stay trapped because they think “working harder” is strategy.
TUESDAY — “I refused to get sh*t on twice. Shouldn’t you?”
After being dive-bombed by the PigeonWaffe, I changed my table, my angle, the environment — and surprise — didn’t get hit again.
Most business owners?
They sit in the exact same spot, under the exact same risks, and hope tomorrow magically goes better.
Hope is not a strategy.
Predictability is.
If your revenue only comes through hunting… not systems… you’re one bird-incident away from chaos.
WEDNESDAY — “Fire the client destroying your life.”
Rebecca was half-owned by a toxic client named Nora — the midnight messages, the emotional blackmail, the staff abuse.
Revenue be damned… Nora was costing her everything.
She fired her.
And the moment she freed capacity and sanity, she signed three better clients and got her life back.
The lesson?
One toxic client can cripple your business more than losing ten good ones.
THURSDAY — “They said chase sales… it killed his business.”
A business owner trusted the wrong “experts.”
He doubled sales… but slashed margins, burned out his team, and destroyed the very equity buyers actually pay for.
The analysts on TV did the same thing with the Bears–Eagles game — all confidently wrong, all loudly predicting the wrong outcome.
It’s the same disease: Blindly following loud advice instead of correct advice.
So what’s the pattern this week?
Every story showed a different version of the same trap:
- Wrong beliefs → wrong decisions.
- Wrong decisions → wasted years.
- Wasted years → a business that drains you instead of frees you.
Whether it’s a toxic client, a terrible playbook, a dependence on luck, or a mindset that keeps you small — the cost is the same:
You lose the life you were trying to build.
Most owners don’t need to “grind harder.”
They need to upgrade the beliefs shaping their behaviour at accomplish the life goal they have for their business.
And that’s exactly what Falling In Love With Your Business Again is built for.
If you’re tired of being trapped by your own business — and ready to build one that gives you freedom, time, and real value — make sure you’re on the preview list.
You can click here to sign up.
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P.S. I’m not the “systems,” “finance,” or “fix your processes” guy.
I help you fall in love with your business again—Because it finally gives you the life you want today
While setting you up to exit on your terms tomorrow.
Join my list for blunt insights and practical strategies to build a business that gives you your life back – and the power to walk away, when you’re ready, on your terms