by George Sotiropoulos | Feb 25, 2025 | Business Value
There’s an old saying:“The most dangerous number in business is one.”One major customer.One key supplier.One rockstar employee who holds everything together.One marketing channel that brings in all your leads.It works—until it doesn’t.I once knew a...
by George Sotiropoulos | Feb 24, 2025 | Customer Experience, Business Value
We buried my father this past weekend.When we went to visit the funereal director a couple of days before to pay her a deposit she refused.“I don’t do business that way… you pay me after the experience…”She was confident in delivering that service.Her own form of No...
by George Sotiropoulos | Feb 24, 2025 | Dependency on Owner, Business Value, Scaling the Business
When planning a funeral, you go through countless photos and videos, searching for the ones that capture the essence of a life well-lived.But here’s the problem—how do you fit a 3D life into a 2D picture frame?How do you do justice to the sacrifices, the late nights,...
by George Sotiropoulos | Feb 21, 2025 | Business Value, Customer Experience, Scaling the Business
“We have a saying in Russia… How do you make a cow produce more milk while consuming less grain? You feed it less and milk it more often. That’s McKinsey in a nutshell.”That’s how a dinner conversation started at a Cybersecurity Mastermind last year.One of...
by George Sotiropoulos | Feb 20, 2025 | Business Value, Scaling the Business
A while back, I shared the story of how we launched an FX business by throwing a huge beach party—and even invited one of our biggest competitors.Some people thought we were crazy for not making it a closed event. They couldn’t understand why we’d bring clients and a...
