by George Sotiropoulos | Apr 22, 2026 | Business Value, Customer Experience
Who do you think won my business?Met a wealth advisor at a networking event a while back. Seemed sharp. We agreed to grab a coffee.First coffee and the guy is pitching me to become a client. Full presentation. Products. Returns. The works.I told him I already had a...
by George Sotiropoulos | Apr 21, 2026 | Business Value, Dependency on Owner
Before leaving for RAK with the family, I sat down and made sure three different client milestones were completed and delivered, so that nothing left hanging would pull me back to my laptop, at the wrong moment.Then I drove to RAK and met up with the family who got...
by George Sotiropoulos | Apr 20, 2026 | Business Value, Customer Experience
Before heading to Ras Al Khaimah (RAK) with the family for a couple of days I had to stay home for the LG technicians to come and replace an AC fan motor on my outdoor unit.My AC maintenance company Pro Clean AC had already done their job and been paid in full. They...
by George Sotiropoulos | Apr 15, 2026 | Business Value, Scaling the Business
A digital agency owner I’ll call David lost a pitch last year to a competitor who charged nearly double his price.Same scope. Same deliverables. Same timeline. The client picked the more expensive firm and David couldn’t understand why. He thought...
by George Sotiropoulos | Apr 14, 2026 | Business Value, Customer Experience
There’s a documentary called Jiro Dreams of Sushi about a man named Jiro Ono who runs a ten-seat sushi restaurant in a Tokyo subway station.No appetisers. No desserts. No drinks menu worth mentioning.No private dining room. No second location. No franchise. No...
