by George Sotiropoulos | Dec 3, 2025 | Business Value, Customer Experience
“You know you need to fire her.. right?”“But she’s nearly half my revenue…”“True and she’s killing you and your business by a thousand gashes.. not cuts..”“How will I plug in that hole?”“We already talked about it….”— –When Rebecca orginally...
by George Sotiropoulos | Dec 2, 2025 | Business Value, Dependency on Owner, Scaling the Business
I’m back at the outdoor café on a perfect 25°C morning — the same place the PigeonWaffe dive-bombed me last week.This time I made an adjustment.I picked the table furthest from any ledges, right under a row of thin string lights too flimsy for these flying dinosaurs...
by George Sotiropoulos | Dec 1, 2025 | Business Value, Dependency on Owner, Scaling the Business
If you could go back in time, what would you tell your 18-year-old self?Most people say things like:“Don’t be so stupid.”“Grow up.”“Buy Apple, Amazon, Nvidia…”Me?I’d say one thing:“Believe in yourself.”Because a lack of confidence cost me years.The girls I liked? Too...
by George Sotiropoulos | Nov 28, 2025 | Business Value, Customer Experience
This week was about one thing:How otherwise smart business owners slowly — and often proudly — destroy the very thing they spent years building.And the craziest part?They all think they’re being clever when they do it. Monday — The Orange Juice TestAt Sophia’s...
by George Sotiropoulos | Nov 27, 2025 | Customer Experience, Business Value
“Sarah Connor?”(Insert heavy Arnold Austrian accent.)“Yes…”That moment in The Terminator when you realise this machine will do anything — absolutely anything — to get rid of the human on the other side of the door.Welcome to Business in 2025.Remember when “premium...
by George Sotiropoulos | Nov 26, 2025 | Customer Experience, Business Value
I told you about my trip to GreeceEvery restaurant in Greece used to end your meal with a complimentary fruit platter.Fresh watermelon. Perfect oranges. A small gesture that made you feel like family.Then someone discovered the American restaurant playbook:“Why...
by George Sotiropoulos | Nov 25, 2025 | Business Value, Dependency on Owner
November in Dubai is when we finally “spread our wings” and sit outside again after six months of being slow-roasted alive.So there I was, mid-strategy question, at a quiet café…SPLAT.Right on the top of my head.Instantly, I knew.Something else had “spread its wings”…...
by George Sotiropoulos | Nov 24, 2025 | Business Value, Customer Experience
$20 for a litre of orange juice.At my daughter’s 6th birthday party venue.“Do we at least get an open bar?” I asked my wife, staring at the invoice.We didn’t.But here’s what we did get:Fresh food. Not the processed garbage most...
by George Sotiropoulos | Nov 21, 2025 | Business Value, Dependency on Owner, Scaling the Business
Four business owners.Four different industries.Four ways to fumble the gold already in their hands.This week wasn’t about motivation.It was about mirrors.Monday: I gave away a million-dollar pricing screen.Not metaphorically. Literally.I built the tool before it...
by George Sotiropoulos | Nov 20, 2025 | Business Value, Dependency on Owner, Scaling the Business
My friend runs music festivals — 50,000 people per day.Sounds massive, right?Except after paying venues, artists, vendors, security, insurance…he’s left holding crumbs.“It’ll take years to really scale,” he said over coffee, exhausted.So I asked him two questions.Just...
