by George Sotiropoulos | Nov 28, 2025 | Business Value, Customer Experience
This week was about one thing:How otherwise smart business owners slowly — and often proudly — destroy the very thing they spent years building.And the craziest part?They all think they’re being clever when they do it. Monday — The Orange Juice TestAt Sophia’s...
by George Sotiropoulos | Nov 27, 2025 | Customer Experience, Business Value
“Sarah Connor?”(Insert heavy Arnold Austrian accent.)“Yes…”That moment in The Terminator when you realise this machine will do anything — absolutely anything — to get rid of the human on the other side of the door.Welcome to Business in 2025.Remember when “premium...
by George Sotiropoulos | Nov 26, 2025 | Customer Experience, Business Value
I told you about my trip to GreeceEvery restaurant in Greece used to end your meal with a complimentary fruit platter.Fresh watermelon. Perfect oranges. A small gesture that made you feel like family.Then someone discovered the American restaurant playbook:“Why...
by George Sotiropoulos | Nov 25, 2025 | Business Value, Dependency on Owner
November in Dubai is when we finally “spread our wings” and sit outside again after six months of being slow-roasted alive.So there I was, mid-strategy question, at a quiet café…SPLAT.Right on the top of my head.Instantly, I knew.Something else had “spread its wings”…...
by George Sotiropoulos | Nov 24, 2025 | Business Value, Customer Experience
$20 for a litre of orange juice.At my daughter’s 6th birthday party venue.“Do we at least get an open bar?” I asked my wife, staring at the invoice.We didn’t.But here’s what we did get:Fresh food. Not the processed garbage most...
by George Sotiropoulos | Nov 21, 2025 | Business Value, Dependency on Owner, Scaling the Business
Four business owners.Four different industries.Four ways to fumble the gold already in their hands.This week wasn’t about motivation.It was about mirrors.Monday: I gave away a million-dollar pricing screen.Not metaphorically. Literally.I built the tool before it...
by George Sotiropoulos | Nov 20, 2025 | Business Value, Dependency on Owner, Scaling the Business
My friend runs music festivals — 50,000 people per day.Sounds massive, right?Except after paying venues, artists, vendors, security, insurance…he’s left holding crumbs.“It’ll take years to really scale,” he said over coffee, exhausted.So I asked him two questions.Just...
by George Sotiropoulos | Nov 19, 2025 | Business Value, Dependency on Owner
At one of my Profit & Dine Dinner Masterminds, Bruce — owner of a cybersecurity company — was losing it.“Everyone wants something for free…”“I’m wasting hours with idiots…”“My head is exploding…”You know exactly the type he was dealing with:The prospect who drains...
by George Sotiropoulos | Nov 18, 2025 | Business Value
“Because that’s not how it’s done.”Five words that have killed more businesses than any recession.Yesterday I shared how I gave away a million-dollar pricing screen for free. But here’s the real reason I fumbled it:I was following the 11th commandment of FX trading...
by George Sotiropoulos | Nov 17, 2025 | Business Value, Scaling the Business
Back in my Mideast FX days, I built something that—looking back—makes me shake my head.Using our trading volume and the pricing flows we saw all day long, I created a pricing screen that became thebenchmark for the entire region.Banks marked their books off it.Hedge...
