by George Sotiropoulos | Oct 30, 2024 | Business Value, Dependency on Owner, Scaling the Business
“Because in either game – life or football – the margin for error is so small. I mean, one half a step too late or too early and you don’t quite make it.”Tony D’Amato (Al Pacino) in Any Given Sunday.On Monday I shared how in an NFL match between...
by George Sotiropoulos | Oct 29, 2024 | Business Value, Customer Experience
I just finished our live Profit and Dine coffee session here in Dubai.After just 60 minutes our participants had some practical real takeaways they could take back to their business this afternoon.Namely, the clarity to know where they should be spending their money...
by George Sotiropoulos | Oct 28, 2024 | Business Value, Dependency on Owner, Scaling the Business
In the NFL Chicago Bears – Washington Commanders game yesterday the Commanders Quarterback Jayden Daniels with 2 seconds left in the game heaved a pass into the Endzone.These are last prayer passes and so-called “Hail Marys”.Chicago tipped the ball but it went into...
by George Sotiropoulos | Oct 25, 2024 | Scaling the Business, Business Value, Customer Experience
My friend Jane called me from her latest travel destination.She was exploring opportunities in the Greek property market for summer home rentals and to find a place for herself.She was also taking the opportunity to speak with some contacts in the shipping business...
by George Sotiropoulos | Oct 23, 2024 | Business Value, Customer Experience, Scaling the Business
Think about your best customer.What is it like doing business with them? Ever make your day when they call or visit?Now think about your worst.What do you feel when they are calling you… once again?What would you give to attract more customers like your best and avoid...
by George Sotiropoulos | Oct 22, 2024 | Business Value, Scaling the Business
I had an interesting exchange recently with a member of a networking group I was part of for three years before leaving.This is an organisation that prides itself on giving and serving others, its top value.When I asked if they’d like to invite their members to my...
by George Sotiropoulos | Oct 21, 2024 | Business Value, Scaling the Business
“We get you a 10x on ROAS.”“And?” – I replied.I wasn’t being a jerk.But what this guy was so proud about is only a partial picture.And it drives me up the wall because so many business owners are led down expensive paths to chase partial picture metrics.I had spent a...
by George Sotiropoulos | Oct 18, 2024 | Business Value, Customer Experience, Scaling the Business
“I didn’t even end up using the stupid logo..”So summed up Jonathan during our discovery call.“We spent hours and it cost me tens of thousands in fees, not directly mind you… but all the time I wasted between swirls, stripes, and circles kept me from...
by George Sotiropoulos | Oct 16, 2024 | Business Value, Scaling the Business
I watched an NFL game live for the first time in decades on my birthday this past Sunday.It featured my hometown NFL team the Chicago Bears playing in London against the Jacksonville Jaguars.And surprisingly, despite the annoying and frequent commercial breaks, it was...
by George Sotiropoulos | Oct 15, 2024 | Business Value, Scaling the Business
We had a networking meeting last week which quickly was becoming a disaster due to the venue being too loud.And a toddler wandering away from his mom to stand at our table and scream at the top of his lungs.The presentation I was scheduled to give I put aside.And...
