by George Sotiropoulos | Sep 11, 2025 | Business Value
It was 11 August 2001.My boss at E*TRADE had flown me out to New York for a few weeks to acclimate and see if I’d be willing to relocate from California.We went up to the bar in the top of the World Trade Centre for drinks and team building.As we left he drove me...
by George Sotiropoulos | Sep 10, 2025 | Business Value
The last two days we’ve been talking about Earl…The business owner who kept throwing money at Facebook ads, agencies, and “marketing consultants”……all while his margins were being murdered by Discount Zombies and bottom-feeding time leeches.He was desperate for more...
by George Sotiropoulos | Sep 9, 2025 | Business Value, Dependency on Owner
Yesterday I shared the story of a business owner chasing the wrong solution — dumping money into getting more customers……when what he really needed was better ones.Even worse — the clients he was attracting?Total PITAs. (You know what that stands for.)Let’s call him...
by George Sotiropoulos | Sep 8, 2025 | Business Value
“Can you help me get more customers?”That’s what he asked me. Right before dinner at one of my Profit & Dine workshops.His face had the same look I’ve seen a hundred times — tired, frustrated, and praying that just one more customer will fix everything.But I asked...
by George Sotiropoulos | Sep 5, 2025 | Business Value
When you started your business, you had dreams.Big ones.Freedom.Control.Money that actually matched your value.Work that felt like yours — not someone else’s to-do list dumped on your desk.But what happened?Did those dreams quietly slip away?Replaced by client fires,...
by George Sotiropoulos | Sep 4, 2025 | Business Value
This past February my father passed away at 88 but it was 8 years before that a single 3 seconds put him on his last path.On that summer day in 2017 he slipped, fell and broke his hip in Greece.Several days later he had surgery but he was in pain.A pain that never...
by George Sotiropoulos | Sep 2, 2025 | Business Value, Dependency on Owner, Scaling the Business
“Just when I thought I was out, they pull me back in.”– Michael Corleone, Godfather IIIEver feel that way when it comes to business?The PITA customer (pain in the …) who pops up again long after you felt they should be happy and gone after all the...
by George Sotiropoulos | Sep 1, 2025 | Business Value, Dependency on Owner, Scaling the Business
“17 years,” she said.That’s how long it had been since Mary last relaxed in her business.I met her at a local business event.She didn’t mince words.“I’m part of every client call.”“I’ve tried to delegate — disaster every time.”“Once, I took a 3-week family holiday. It...
by George Sotiropoulos | Aug 29, 2025 | Business Value, Scaling the Business
His bloodshot eyes, slurred speech, the holes in the wall, and the mound of garbage in the middle of the living room are my most vivid childhood memories of my family as landlords.We owned a building with two 3 bedroom flats on separate floors.My mother didn’t want to...
by George Sotiropoulos | Aug 28, 2025 | Business Value, Dependency on Owner, Scaling the Business
When you got out of bed this morning and walked back into your business, whether you thought about it or not, you bought it again.You repurchased it with your time, your attention, and your energy. You could have burned it to the ground. You could have walked away....
