“Therefore everyone who hears these words of mine and puts them into practice is like a wise man who built his house on the rock. The rain came down, the streams rose, and the winds blew and beat against that house; yet it did not fall, because it had its foundation on the rock. But everyone who hears these words of mine and does not put them into practice is like a foolish man who built his house on sand. The rain came down, the streams rose, and the winds blew and beat against that house, and it fell with a great crash.” (Matthew 7:24-27)
Had coffee with a guy called Scott last week.
International real estate. New business. Less than a year old. Hustling hard, doing everything himself.
I mentioned building an exit-ready business. He barely let me finish.
“George, I don’t have the time. I’m flat out.”
Here’s what I told him.
You’re right. You should be hustling. Year one is the trenches. No argument.
But there’s a difference between hustling and assembling your own trap in real time.
Scott is busy. I see him all the time and the man is moving. But busy doing what? Answering every email personally. Being the only person who can close a deal. Putting out fires he started because nothing exists to prevent them.
That’s not building a business. That’s building on sand.
Every process you don’t think about now becomes a dependency on you that no buyer will touch later. Every habit you build in year one becomes the culture of the company in year five. Every shortcut is another layer of sand under the foundations. And the whole thing gets wobblier by the month.
The owners who come to me at year ten or fifteen wanting to sell or step back? Half of them are staring at a structure that shifts every time the wind picks up. And when the real storm hits, it falls with a great crash.
I’m not telling Scott to stop hustling. I’m telling him to build on rock.
Know what exit-ready looks like now. Understand the difference between a business that’s an asset and one that’s just a job with your name on it. Lay the right foundations while you’re still early enough to choose what you’re building on.
Fall in Love with Your Business Again gives you that blueprint.
Pioneer pricing closes in three days. $97 one time payment gets you lifetime access. After that, the price goes up and access becomes a monthly subscription.
Build on rock. Not sand.
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P.S. Feeling trapped in your business? Turn it into an Asset you love to run – and that investors want to own.
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