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She Wasn’t Selling Dog Grooming. She Was Selling Access

She Wasn’t Selling Dog Grooming. She Was Selling Access

by George Sotiropoulos | Jan 19, 2026 | Business Value

“But it’s not about the dogs…” she proclaimed. “It’s about the men in the yachts parked nearby.”I’d never heard a dog grooming community pitched that way before.But she wasn’t done.“These women love their dogs, but they love being in a relationship...
What an 8-Figure Journey Taught Me About Loving Your Business Again

What an 8-Figure Journey Taught Me About Loving Your Business Again

by George Sotiropoulos | Jan 16, 2026 | Business Value, Scaling the Business

I love this story I heard at an event this week.Years ago, a founder walked into his office with nothing but a sketch of an idea and a head full of doubts. No funding. No product. No customers. Just conviction and a problem he couldn’t let go of.They worked on the...
Different Principles for Life and Business

Different Principles for Life and Business

by George Sotiropoulos | Jan 14, 2026 | Business Value

Hearing that Jesus had silenced the Sadducees, the Pharisees got together.One of them, an expert in the law, tested him with this question:Teacher, which is the greatest commandment in the Law?Jesus replied: “ ‘Love the Lord your God with all your heart and with all...
How to Act Stupid and Lose More Customers

How to Act Stupid and Lose More Customers

by George Sotiropoulos | Jan 13, 2026 | Business Value, Customer Experience

After several weeks away, we came home to the wonderful surprise of our Samsung washing machine being dead.Mid-cycle the beeping begins — and this beep is worse than the seatbelt warning.Door locked.Clothes soaking.Water trapped.Mini flood on the kitchen floor once I...
Why Customers Stay When Everything Seems to Go Wrong

Why Customers Stay When Everything Seems to Go Wrong

by George Sotiropoulos | Jan 12, 2026 | Customer Experience, Business Value

4th quarter.Bears down by 18.“Can I call them the Greedies?” my daughter Sophia asked about the Green Bay Packers.“Sure,” I said.I wasn’t about to derail a 6-year-old mid-football with a lecture on sportsmanship. The game started at 5am Dubai time.I turned it on at...
Four Ways You Might Quietly be Breaking Yor Own Business

Four Ways You Might Quietly be Breaking Yor Own Business

by George Sotiropoulos | Jan 9, 2026 | Business Value, Dependency on Owner, Scaling the Business

This week had a theme about owners breaking their own businesses …Slowly, unintentionally, and with the best of intentions.Monday we met Skinny-Leg Arm Curl Guy at the gym.All arms. No legs. No base. No future.A perfect picture of what happens when owners obsess over...
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