by George Sotiropoulos | Apr 15, 2026 | Business Value, Scaling the Business
A digital agency owner I’ll call David lost a pitch last year to a competitor who charged nearly double his price.Same scope. Same deliverables. Same timeline. The client picked the more expensive firm and David couldn’t understand why. He thought...
by George Sotiropoulos | Apr 14, 2026 | Business Value, Customer Experience
There’s a documentary called Jiro Dreams of Sushi about a man named Jiro Ono who runs a ten-seat sushi restaurant in a Tokyo subway station.No appetisers. No desserts. No drinks menu worth mentioning.No private dining room. No second location. No franchise. No...
by George Sotiropoulos | Apr 13, 2026 | Business Value, Dependency on Owner
After my post of Sophia on a horse, I received the following email.Hi George,I went to that polo club on Monday.My daughter Samantha rides a horse there with her favourite riding helmet which is slightly too big for her head.She grabs the reins like she’d been...
by George Sotiropoulos | Apr 8, 2026 | Business Value
At 2:30 AM I woke up to check my phone.A 2 week cease-fire was announced.An era was ending here in Dubai. One where for those of us who stayed through the entire war was a surreal period where the city in some ways became amazing.Light traffic. Venues remained open...
by George Sotiropoulos | Apr 6, 2026 | Customer Experience, Business Value
We had a car cleaner in our building. Good guy. Reliable. Been around for about a year.He always collected payment in advance which was fine because we trusted him. During holidays when most of us were travelling and the cars sat untouched, we still paid him the full...
by George Sotiropoulos | Apr 2, 2026 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
Ran the first live cohort call this past Monday for Fall in Love with Your Business Again.It was supposed to be a structured group session. It turned into a focused deep dive that went places I didn’t expect. No slides. No formal presentation. Just a real...
