by George Sotiropoulos | Jul 1, 2024 | Business Value
HI,It was interesting watching that train wreck of a debate last Thursday in the US between Biden and Trump.While everyone is focusing on Biden’s age and mental alertness there is another lesson I took from the debate which applies to all businesses regardless of the...
by George Sotiropoulos | Jun 28, 2024 | Business Value, Scaling the Business
How do you ensure your message stands out in a crowded market?Understand the level of market sophistication (“The noise”) and customer awareness (“What do they know about you).Ok great.. well what does that mean?These concepts come from Eugene Schwartz in his 1966...
by George Sotiropoulos | Jun 27, 2024 | Business Value, Customer Experience, Scaling the Business
Hi,Discount Zombies are the bane of many business owners’ existence.It’s hard to say if they are Zombies or more like vampires.. who suck the blood out of honest and hard-working business owners.So who are they and how do you identify them?Let me start by saying who...
by George Sotiropoulos | Jun 26, 2024 | Business Value, Customer Experience, Scaling the Business
In business, it’s critical to find the time and make investments to personally enhance your knowledge, your skills, your world view, and ultimately your wisdom.You do that and sometimes a nugget of information appears and its pure gold.It can change your outlook, your...
by George Sotiropoulos | Jun 25, 2024 | Business Value
Today I’m sending out my 450th daily email (although in all honesty I did miss a day here and there like last Friday).And it amazes me that I always find stuff to share and discuss.Writing these emails is neither a chore or a burden…if anything, it’s a bit of fun...
by George Sotiropoulos | Jun 24, 2024 | Business Value, Customer Experience, Scaling the Business
Last week we successfully completed our workshop on standing out so you’re not screwed by the pressure to lower your prices.To have the freedom to set your prices, generate a healthy margin and let the competition wallow with the discount zombies in the mud.So back to...
