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Wolfmen Make the Best Customers

Wolfmen Make the Best Customers

by George Sotiropoulos | Aug 18, 2025 | Business Value, Customer Experience

My nose has been itching like hell.Not because I’m sick.Because my mustache is growing wild — and I refuse to let just anyone near it.The guy who normally trims it right is on holiday.And he’s the only one I trust.There are dozens of barbers around.But one bad trim,...
Respect And The Customer Experience

Respect And The Customer Experience

by George Sotiropoulos | Aug 14, 2025 | Business Value, Customer Experience

Apparently, firing toxic clients is still controversialA couple of my long term readers even unsubscribed.If you recall it was about the client who thought that since they engaged me that I was now on their payroll and beck and call 24/7 ..  365 days a week.Naturally...
The CFO That Butchered The Golden Goose

The CFO That Butchered The Golden Goose

by George Sotiropoulos | Aug 6, 2025 | Customer Experience, Business Value, Scaling the Business

Marc was brought in as a new CEO after a decades long stint elsewhere as CFO.He was sharp, tough, and came with a mandate: “Get margins up fast.”So he did what many CFOs do.Started cutting.Ad spend.Team bonuses.Customer experience costs.New product...
Penny Wise, Brand Foolish: The Ben Franklin Trap

Penny Wise, Brand Foolish: The Ben Franklin Trap

by George Sotiropoulos | Aug 5, 2025 | Business Value, Customer Experience, Scaling the Business

Ben Franklin said, “A penny saved is a penny earned.”But if he saw how some business owners run their books…He might’ve added: “…and a dollar saved the wrong way is two fifty down the drain.”Let me explain.Kareem owns a digital consulting agency. Lean team, good...
Let Me Give You Less… and Charge You More

Let Me Give You Less… and Charge You More

by George Sotiropoulos | Jul 25, 2025 | Business Value, Customer Experience

It’s our last weekend in Greece.We went to one of our go-to restaurants from the last 10+ years.“Can I get another half kilo of the rosé? And maybe some watermelon for the kids?”The waiter replied, curtly:“No, we don’t do that anymore. I’ll bring the dessert...
Lifetime Value Means Lifetime Wealth from Now

Lifetime Value Means Lifetime Wealth from Now

by George Sotiropoulos | Jul 23, 2025 | Customer Experience, Business Value

I told you yesterday about my favorite seafood restaurant in Greece.Well, I went back again — and it confirmed something every business owner needs to tattoo on their forehead:Lifetime value isn’t just a customer stat — it’s how you build freedom, wealth, and...
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