by George Sotiropoulos | Jan 23, 2023 | Customer Experience
This topic has been really popular. A couple of email questions came in that I thought were worth sharing.Can You Simplify What You Mean by Transact vs Invest?I like what Todd Brown, one of the top direct response marketers in the United States, explained about their...
by George Sotiropoulos | Jan 20, 2023 | Customer Experience
Investment vs TransactionWhat does a sale mean to you?“When we sold Barefoot, one of the acquirer owners came up and he did this with his arms, and says,“I don’t know what I’m buying here? I’m hugging thin air. You don’t have a winery, you don’t have any vineyards,...
by George Sotiropoulos | Jan 19, 2023 | Customer Experience
Are you transaction or investment driven?When you open your doors every day, are you looking to:Transact by selling more products or servicesorInvest in your customers via your product or service?Let me give you an example.I used to be an FX institutional broker whose...
by George Sotiropoulos | Jan 13, 2023 | Customer Experience
Hi ,As a business owner, your biggest competitors and obstacles are:Procrastination and InertiaThey stop more people from becoming your clients than your direct competition.Think of the things you put off. Visiting doctors and dentists come to mind.So if you are a...
by George Sotiropoulos | Oct 21, 2022 | Customer Experience
What now? My 88 year old mother asked me a question and could not hear my answer. “Is the baby eating only dry food?” – she repeated the question (which I had already answered a dozen times).“Don’t worry mom.. she had yoghurt, fruit and a complete well-balanced...
by George Sotiropoulos | Sep 22, 2022 | Business Value, Customer Experience
When the economy takes a turn for the worse, business owners’ first instinct is to cut costs. They’ll slash prices, fire staff, and skimp on quality to try and preserve their profits.They think they can keep profits the same even with lower revenue by...
