by George Sotiropoulos | Feb 21, 2023 | Business Value, Customer Experience, Scaling the Business
“I’ll make him an offer he can’t refuse”– Vito CorleoneFor any Godfather fans out there, who can forget the scene where Vito tells his Godson, Johnny Fontaine, that he’ll make Mr. Woltz – the big shot studio owner – give him the lead role in...
by George Sotiropoulos | Feb 17, 2023 | Business Value, Customer Experience, Scaling the Business
This is a true story.I know a school that was relatively new and started off like gang busters.The head teacher was passionate and brought with him experienced and dedicated teachers to put the school on the path of success.By the end of the first year, they had twice...
by George Sotiropoulos | Feb 15, 2023 | Business Value, Customer Experience, Scaling the Business
Hi , Safe to say you won’t often find Kuro Maguro Sushi (blue fin tuna) ordered together with Slider Buns. And the reason is atmosphere. Which we discussed previously. Successful restaurants rely on more than food to keep patrons coming back. They provide an...
by George Sotiropoulos | Jan 25, 2023 | Business Value, Customer Experience, Scaling the Business
Ever try to do three things at once?With two toddlers at home, I find myself trying all the time.Not sure if I succeed though.Ever try to do three things at once – and do all three at the highest level at all hours of the day?Even before my two toddlers – No...
by George Sotiropoulos | Jan 23, 2023 | Customer Experience
This topic has been really popular. A couple of email questions came in that I thought were worth sharing.Can You Simplify What You Mean by Transact vs Invest?I like what Todd Brown, one of the top direct response marketers in the United States, explained about their...
by George Sotiropoulos | Jan 20, 2023 | Customer Experience
Investment vs TransactionWhat does a sale mean to you?“When we sold Barefoot, one of the acquirer owners came up and he did this with his arms, and says,“I don’t know what I’m buying here? I’m hugging thin air. You don’t have a winery, you don’t have any vineyards,...
