by George Sotiropoulos | Aug 6, 2025 | Customer Experience, Business Value, Scaling the Business
Marc was brought in as a new CEO after a decades long stint elsewhere as CFO.He was sharp, tough, and came with a mandate: “Get margins up fast.”So he did what many CFOs do.Started cutting.Ad spend.Team bonuses.Customer experience costs.New product...
by George Sotiropoulos | Aug 5, 2025 | Business Value, Customer Experience, Scaling the Business
Ben Franklin said, “A penny saved is a penny earned.”But if he saw how some business owners run their books…He might’ve added: “…and a dollar saved the wrong way is two fifty down the drain.”Let me explain.Kareem owns a digital consulting agency. Lean team, good...
by George Sotiropoulos | Jul 25, 2025 | Business Value, Customer Experience
It’s our last weekend in Greece.We went to one of our go-to restaurants from the last 10+ years.“Can I get another half kilo of the rosé? And maybe some watermelon for the kids?”The waiter replied, curtly:“No, we don’t do that anymore. I’ll bring the dessert...
by George Sotiropoulos | Jul 23, 2025 | Customer Experience, Business Value
I told you yesterday about my favorite seafood restaurant in Greece.Well, I went back again — and it confirmed something every business owner needs to tattoo on their forehead:Lifetime value isn’t just a customer stat — it’s how you build freedom, wealth, and...
by George Sotiropoulos | Jul 22, 2025 | Business Value, Customer Experience
It’s my last week in Greece.We returned to my favorite seafood spot — not just for the incredible food, but for something that’s vanished almost everywhere else in the past 12 months:Hospitality.After the meal, they brought out a fresh bowl of fruit. No extra charge....
by George Sotiropoulos | Jul 4, 2025 | Business Value, Customer Experience
I’m back at our summer home in Greece.One of the nearby beaches has a long strip of sand with 3 different beach clubs sitting on it.Same ocean. Same sand. Same weather. Different outcomes.The first one has been our default choice since it opened nearly 20 years...
