by George Sotiropoulos | Jun 6, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
Hi George, just read your article and boy, does this message resonate once you become a business owner. Even after all the years of experience garnered in one’s field of expertise, you still get asked for discounts or the “I know someone who can do it cheaper”....
by George Sotiropoulos | Jun 5, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
It was painful to watchPatrick, our 30+ year old Irish friend was interested in a woman in our mutual circle of friends.And it was more obvious than the fiery ginger mullet he wore.But years of parochial school and a decade + being with the wrong woman had stunted his...
by George Sotiropoulos | Jun 4, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
“You know.. for that price I can hire three managers in South Africa…”I let the moment pass in silence before I answered.“So why haven’t you…?”The silence returned.. but he had no answer.And he knew his clumsy attempt to get me to desperately cut my prices was going...
by George Sotiropoulos | Jun 3, 2024 | Scaling the Business, Business Value, Customer Experience, Dependency on Owner
“On a scale of 1 to 100 where would you rate your top 3 services in terms of their differentiation with 1 being a commodity like selling sand in the desert to 100 where you have a unicorn that flies and shoots a rainbow out of its …”So I asked the participants in one...
by George Sotiropoulos | May 31, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
You know what we have been doing this week?We have been doing a basic Challenge to Success Exercise for Reg.In just a handful of emails, Reg has received a roadmap for how to successfully stand out, niche down and put his business on an accelerated path to success.He...
by George Sotiropoulos | May 29, 2024 | Business Value, Dependency on Owner, Scaling the Business
Thank you for everyone who has responded to Reg’s case over the last couple of days as we help him try to identify and sell what makes him unique.Here are 3 points that were shared around helping him differentiate in general.Leverage His Unique Story and Expertise:...
