by George Sotiropoulos | May 5, 2026 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
Over the weekend one of my email subscribers asked if he could get in on the Pioneer deal because he didn’t have time to sign up before the deadline.I said no.He’d seen the offer. He’d been reminded about it for several weeks. But that window is now...
by George Sotiropoulos | Apr 27, 2026 | Customer Experience, Business Value, Scaling the Business
A carpet cleaner in Baltimore charges double what everyone else charges.He has a waiting list.His competitors slash prices to win jobs and wonder why they’re working weekends. He picks up the phone to people who already want to hire him before he’s said a...
by George Sotiropoulos | Apr 24, 2026 | Business Value, Customer Experience, Scaling the Business
The Answer Changed the Wine Industry.A few years ago when I was working as a Value Builder Advisor with John Warrillow’s Built to Sell programme I ended up on a Zoom call with the founder of Barefoot Winery.If you’ve ever grabbed a bottle of wine at a...
by George Sotiropoulos | Apr 15, 2026 | Business Value, Scaling the Business
A digital agency owner I’ll call David lost a pitch last year to a competitor who charged nearly double his price.Same scope. Same deliverables. Same timeline. The client picked the more expensive firm and David couldn’t understand why. He thought...
by George Sotiropoulos | Apr 2, 2026 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
Ran the first live cohort call this past Monday for Fall in Love with Your Business Again.It was supposed to be a structured group session. It turned into a focused deep dive that went places I didn’t expect. No slides. No formal presentation. Just a real...
