by George Sotiropoulos | Jan 29, 2026 | Business Value, Customer Experience, Scaling the Business
Recurring revenue is one of the four levers investors love. Money that arrives like clockwork. Predictable. Bankable. The kind of revenue that lets you plan instead of scramble.So when this company introduced a subscription model, it made sense on paper.But how they...
by George Sotiropoulos | Jan 26, 2026 | Business Value, Customer Experience, Scaling the Business
Here’s something that stings when you first hear it.Investors don’t care how hard you work.They don’t care about your 5am starts, your grinding weekends, or how much you’ve sacrificed to build what you’ve built.What they care about is...
by George Sotiropoulos | Jan 23, 2026 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
This week wasn’t random.It was about understanding what you’re really selling. And having the spine to protect it.We started with the dog grooming story.On the surface, she groomed dogs. In reality, she sold proximity.Her clients weren’t paying for a...
by George Sotiropoulos | Jan 16, 2026 | Business Value, Scaling the Business
I love this story I heard at an event this week.Years ago, a founder walked into his office with nothing but a sketch of an idea and a head full of doubts. No funding. No product. No customers. Just conviction and a problem he couldn’t let go of.They worked on the...
by George Sotiropoulos | Jan 9, 2026 | Business Value, Dependency on Owner, Scaling the Business
This week had a theme about owners breaking their own businesses …Slowly, unintentionally, and with the best of intentions.Monday we met Skinny-Leg Arm Curl Guy at the gym.All arms. No legs. No base. No future.A perfect picture of what happens when owners obsess over...
by George Sotiropoulos | Jan 8, 2026 | Business Value, Scaling the Business
Over the holidays I caught up with some reading including Dan Kennedy.He talked about Good Enough. How to not waste time and money trying to transform something good enough into absolute perfection.He spoke about a sales team and I could swear he was talking about an...
