by George Sotiropoulos | Mar 7, 2025 | Business Value, Dependency on Owner, Scaling the Business
Ever hear of Sisyphus? The guy from Greek mythology cursed to push a giant boulder up a hill—only for it to roll back down every time?Well, I met his modern-day twin.A fellow Greek approached me, desperate for help.“I work 16-hour days running offices in Dubai...
by George Sotiropoulos | Feb 28, 2025 | Business Value, Scaling the Business
About a year ago, Susan Trivers and I hosted a workshop on Impact-Based Pricing and building a valuable business, where we discussed how pricing can make or break your business—and how many business owners unknowingly undercut themselves out of fear or...
by George Sotiropoulos | Feb 26, 2025 | Business Value, Dependency on Owner, Scaling the Business
When we buried my father in Greece last Saturday one of the guests was a friend and client.He made a last minute booking at an exorbitant price so he can make the funeral.And then stayed a few extra days later to pursue his hobby and passion of buying and flipping...
by George Sotiropoulos | Feb 24, 2025 | Dependency on Owner, Business Value, Scaling the Business
When planning a funeral, you go through countless photos and videos, searching for the ones that capture the essence of a life well-lived.But here’s the problem—how do you fit a 3D life into a 2D picture frame?How do you do justice to the sacrifices, the late nights,...
by George Sotiropoulos | Feb 21, 2025 | Business Value, Customer Experience, Scaling the Business
“We have a saying in Russia… How do you make a cow produce more milk while consuming less grain? You feed it less and milk it more often. That’s McKinsey in a nutshell.”That’s how a dinner conversation started at a Cybersecurity Mastermind last year.One of...
by George Sotiropoulos | Feb 20, 2025 | Business Value, Scaling the Business
A while back, I shared the story of how we launched an FX business by throwing a huge beach party—and even invited one of our biggest competitors.Some people thought we were crazy for not making it a closed event. They couldn’t understand why we’d bring clients and a...
