by George Sotiropoulos | Aug 14, 2024 | Business Value, Customer Experience, Scaling the Business
HI,20 seconds into her elevator speech I knew that Christy was in over her head.She was a young and attractive Entrepreneur in her 20s but her promise to everyone in the room was that she could do everything related to the marketing.And I mean everything.People tuned...
by George Sotiropoulos | Aug 13, 2024 | Customer Experience, Business Value, Dependency on Owner, Scaling the Business
HI,My friend is in the middle of a negotiation with the bank on some financing.Yesterday he had a productive discussion with the bank and they agreed to touch base on Friday with further updates and adjustments.Today, a different guy called and wanted to be the face...
by George Sotiropoulos | Aug 2, 2024 | Business Value, Customer Experience, Scaling the Business
When David came to me, he was feeling very frustrated.The business he and his wife had started with a bang had recently hit hard times due to Covid and other factors. Revenues had declined, and they were struggling with an expansion into a new market to try to stop...
by George Sotiropoulos | Jul 23, 2024 | Business Value, Customer Experience, Scaling the Business
I’m overseas and I’ve had the amazing experience of getting to try to get through the customer service at my merchant accounts bank. In a nutshell I have sent several emails detailing instructions on how they can reach me while I am overseas.It includes the novel idea...
by George Sotiropoulos | Jul 19, 2024 | Business Value, Customer Experience, Scaling the Business
Ever heard the saying that you rise up as far as the 5 people you spend the majority of your time?It’s why we don’t want our children hanging out with complete losers.But in our business we might end up doing the same thing without realising it.That...
by George Sotiropoulos | Jul 17, 2024 | Business Value, Customer Experience, Scaling the Business
I had this question come to me the other day.“Hi George, thanks for the workshop (it was the profit and dine differentiation one). It was really informative but what can I ask my customers to find out better what makes me stand out?”ThanksTony E.Hi Tony,Start by...
