by George Sotiropoulos | Aug 2, 2024 | Business Value, Customer Experience, Scaling the Business
When David came to me, he was feeling very frustrated.The business he and his wife had started with a bang had recently hit hard times due to Covid and other factors. Revenues had declined, and they were struggling with an expansion into a new market to try to stop...
by George Sotiropoulos | Jul 23, 2024 | Business Value, Customer Experience, Scaling the Business
I’m overseas and I’ve had the amazing experience of getting to try to get through the customer service at my merchant accounts bank. In a nutshell I have sent several emails detailing instructions on how they can reach me while I am overseas.It includes the novel idea...
by George Sotiropoulos | Jul 19, 2024 | Business Value, Customer Experience, Scaling the Business
Ever heard the saying that you rise up as far as the 5 people you spend the majority of your time?It’s why we don’t want our children hanging out with complete losers.But in our business we might end up doing the same thing without realising it.That...
by George Sotiropoulos | Jul 17, 2024 | Business Value, Customer Experience, Scaling the Business
I had this question come to me the other day.“Hi George, thanks for the workshop (it was the profit and dine differentiation one). It was really informative but what can I ask my customers to find out better what makes me stand out?”ThanksTony E.Hi Tony,Start by...
by George Sotiropoulos | Jul 3, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
My friend was distraught.Her 92 year old father who was suffering from Alzheimers had been hospitalised after neighbours were complaining of his yelling and shouting.He was upset that his 90 year old paralyzed wife was having a torrid affair with the local baker from...
by George Sotiropoulos | Jun 28, 2024 | Business Value, Scaling the Business
How do you ensure your message stands out in a crowded market?Understand the level of market sophistication (“The noise”) and customer awareness (“What do they know about you).Ok great.. well what does that mean?These concepts come from Eugene Schwartz in his 1966...
