Stand Out and Kick the Competition to the Curb

Range from House of Pops Online store

“To compete in Dubai, you have to radically differentiate…”

  • Mazen Kannan, Founder House of Pops

I was part of a meeting on Wednesday with the Hellenic Business Council where we met Mazen Kannan, founder of healthy popsicle and icecream business House of Pops which is taking Dubai by storm.

And what he had to say reinforced everything we have been talking this week about the connection between standing out and attracting the customers you want to build the business that gives you the life you desire.

“We have only 5 natural ingredients.  Any 7 year old understands everything they are eating in one of our ice fruit pops.  Compare that to our competitor who has 30+ ingredients, many which you don’t even know what they mean.”

Can you think of a better image to show how you can stand out?

And here’s another insight..

With our differentiation we are able to charge AED 20 per fruit pop even through the industry norm was AED 8.  Our customers wanted healthy snacks and were willing to pay for it..”

Again.. effective differentiation means getting the customers you want who are willing to buy from you on your price and terms.

Naturally that translates into higher profits that you can then invest back into the business and further enhance what makes you stand out.

Ice fruit pops were a commodity before Mazen stepped in.  Now they are a viable and exciting snack that parents can give their kids without worrying about them rotting their teeth or packing on the weight.

There’s a lot to unpack here which is beyond our scope today.

But in our Profit and Dine Differentiation Series we dive into how you can stand out in your business, communicate it effectively, and gain the customers to give you the business and life you want.

This series is happening over two days – online on the 13th at 11 AM EST / 7 PM GST, and a live workshop and dinner on the 19th at 5 PM GST – all focused on this topic.

Seats are limited to keep the conversations personal and high quality.  Early bonuses all expire tonight so sign up soon.

You can find out more details by clicking here.


P.S. I work with information-based service business owners who started the business to have a better life, only to find themselves falling short and then getting frustrated by the broken promises and lack of results when they sought help elsewhere.

That’s when they find me and I show them exactly what path to take when investing their time and money in their business, so they can live the life they want.

We do it through 1;1 consultations, group master round tables and workshops and other collaborations whose insights are 100% tailored to them and which can easily be implemented.

But don’t take my word for it, find out more by clicking here to check out our different services and resources.