I was with a business owner while he took a Zoom call from Greece.
Everyone else has the usual fake backgrounds. Blurred offices. Corporate bookshelves nobody’s ever read. The odd tropical beach that fools absolutely no one.
His background was real.
The Ionian Sea. Crystal blue. Stretching out behind him like a screensaver except we were actually there.
He’s in Greece renovating two houses he’s flipping as a side project. A hobby he pursues because he can, not because he has to.
His main business is a consultancy in Dubai. It’s growing. Thriving. And it hasn’t needed his day-to-day involvement in nearly five years.
He hasn’t set foot in the office in over three years.
Not because he’s checked out. Because he built something that doesn’t depend on him showing up every morning to keep the lights on.
That’s not luck. That’s architecture.
He designed a business that runs on systems, trust, and the right people instead of running on him.
And that’s the difference between owning a business and being owned by one.
Most owners I meet are chained to their operation. If they disappear for two weeks, things start falling apart. They can’t take a call from Greece because they’re too busy putting out fires in the office.
The sacrifices we make in starting a business isn’t just so that we get to work much harder. It’s the opposite.
It’s to build something that gives us the freedom to renovate houses in Greece, or whatever our version of that freedom looks like.
If you’re ready to build that kind of business, we’re opening the doors soon to Fall in Love with Your Business Again.
Click this link to get early access.
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P.S. My friend didn’t get here by accident. He got here by making deliberate decisions about how his business should run without him. That’s exactly what we work on together inside the programme.
P.P.S. I’m not the “systems,” “finance,” or “fix your processes” guy.
I help you fall in love with your business again—Because it finally gives you the life you want today
While setting you up to exit on your terms tomorrow.
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