by George Sotiropoulos | Apr 27, 2026 | Customer Experience, Business Value, Scaling the Business
A carpet cleaner in Baltimore charges double what everyone else charges.He has a waiting list.His competitors slash prices to win jobs and wonder why they’re working weekends. He picks up the phone to people who already want to hire him before he’s said a...
by George Sotiropoulos | Apr 24, 2026 | Business Value, Customer Experience, Scaling the Business
The Answer Changed the Wine Industry.A few years ago when I was working as a Value Builder Advisor with John Warrillow’s Built to Sell programme I ended up on a Zoom call with the founder of Barefoot Winery.If you’ve ever grabbed a bottle of wine at a...
by George Sotiropoulos | Apr 23, 2026 | Business Value, Customer Experience
Today is St George’s Day. My namesake and patron saint.Legend has him on a horse slaying a dragon.Well forget the dragon because the real story is much better.George was a Tribunus in the Imperial Guard and one of the highest-ranking officers in...
by George Sotiropoulos | Apr 22, 2026 | Business Value, Customer Experience
Who do you think won my business?Met a wealth advisor at a networking event a while back. Seemed sharp. We agreed to grab a coffee.First coffee and the guy is pitching me to become a client. Full presentation. Products. Returns. The works.I told him I already had a...
by George Sotiropoulos | Apr 21, 2026 | Business Value, Dependency on Owner
Before leaving for RAK with the family, I sat down and made sure three different client milestones were completed and delivered, so that nothing left hanging would pull me back to my laptop, at the wrong moment.Then I drove to RAK and met up with the family who got...
