by George Sotiropoulos | Feb 10, 2026 | Business Value, Customer Experience
Yesterday I told you about a tiny café in a Greek village. A three-piece band. A warrior dance. A chair thrown across the room.After the music died down and the cheering faded, my friend sat back down, poured himself another glass, and said something I wasn’t...
by George Sotiropoulos | Feb 9, 2026 | Business Value, Dependency on Owner, Scaling the Business
The café was tiny. Packed wall to wall. The kind of place you’d walk past and never notice if you didn’t know it was there.A three-piece band crammed into the corner. A guitarist who sang like he’d been doing it since birth. A bouzouki player keeping...
by George Sotiropoulos | Feb 6, 2026 | Business Value, Customer Experience, Dependency on Owner
I was with a business owner while he took a Zoom call from Greece.Everyone else has the usual fake backgrounds. Blurred offices. Corporate bookshelves nobody’s ever read. The odd tropical beach that fools absolutely no one.His background was real.The Ionian Sea....
by George Sotiropoulos | Feb 5, 2026 | Business Value, Customer Experience, Scaling the Business
This week I told you a story.A company that found a niche so good it felt like magic. Fuel delivered to your doorstep. A real problem solved for a specific audience willing to pay for it.They expanded smartly. Car washes. Tyre pressure. Emergency fuel. Same customer,...
