by George Sotiropoulos | Sep 12, 2025 | Business Value, Dependency on Owner, Scaling the Business
“Why do you notice the speck in your brother’s eye but take no notice of the large beam in your own eye?How can you say to your brother, ‘Brother, let me take the speck out of your eye,’ when you yourself fail to see the plank in your own eye?You Hypocrite.First...
by George Sotiropoulos | Sep 11, 2025 | Business Value
It was 11 August 2001.My boss at E*TRADE had flown me out to New York for a few weeks to acclimate and see if I’d be willing to relocate from California.We went up to the bar in the top of the World Trade Centre for drinks and team building.As we left he drove me...
by George Sotiropoulos | Sep 10, 2025 | Business Value
The last two days we’ve been talking about Earl…The business owner who kept throwing money at Facebook ads, agencies, and “marketing consultants”……all while his margins were being murdered by Discount Zombies and bottom-feeding time leeches.He was desperate for more...
by George Sotiropoulos | Sep 9, 2025 | Business Value, Dependency on Owner
Yesterday I shared the story of a business owner chasing the wrong solution — dumping money into getting more customers……when what he really needed was better ones.Even worse — the clients he was attracting?Total PITAs. (You know what that stands for.)Let’s call him...
by George Sotiropoulos | Sep 8, 2025 | Business Value
“Can you help me get more customers?”That’s what he asked me. Right before dinner at one of my Profit & Dine workshops.His face had the same look I’ve seen a hundred times — tired, frustrated, and praying that just one more customer will fix everything.But I asked...
