by George Sotiropoulos | Jun 3, 2024 | Scaling the Business, Business Value, Customer Experience, Dependency on Owner
“On a scale of 1 to 100 where would you rate your top 3 services in terms of their differentiation with 1 being a commodity like selling sand in the desert to 100 where you have a unicorn that flies and shoots a rainbow out of its …”So I asked the participants in one...
by George Sotiropoulos | May 31, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
You know what we have been doing this week?We have been doing a basic Challenge to Success Exercise for Reg.In just a handful of emails, Reg has received a roadmap for how to successfully stand out, niche down and put his business on an accelerated path to success.He...
by George Sotiropoulos | May 30, 2024 | Business Value, Customer Experience, Scaling the Business
Yesterday we shared 3 points on helping Reg and many other business owners to stand out.Today it’s about 3 points on helping him niche down.Because the riches are in the niches….So let’s begin.Analyse Market Needs and Pain Points: Reg should focus on identifying the...
by George Sotiropoulos | May 29, 2024 | Business Value, Dependency on Owner, Scaling the Business
Thank you for everyone who has responded to Reg’s case over the last couple of days as we help him try to identify and sell what makes him unique.Here are 3 points that were shared around helping him differentiate in general.Leverage His Unique Story and Expertise:...
by George Sotiropoulos | May 28, 2024 | Business Value, Scaling the Business
Yesterday we spoke about Reg and his marketing profile for his new consulting business that would bury him before he started.The first issue was it doesn’t address why his target market should or would hire him.Instead it hoped to say he could do what the big guys do...
