by George Sotiropoulos | Feb 13, 2026 | Business Value, Dependency on Owner, Scaling the Business
This week I told you two stories. The first was a man who threw a chair across a Greek café, danced a warrior dance, and then quietly told me over wine that the insights I’d shared these past few years played a big part in where he is today. Where he is today:...
by George Sotiropoulos | Feb 12, 2026 | Business Value, Dependency on Owner, Scaling the Business
That’s how the conversation started.No excitement. No ambition. Just a man who’d spent years building a technology business and was ready to be done with it.He’d been through a brutal restructuring year. Revenue had dropped. Profitability had gone...
by George Sotiropoulos | Feb 11, 2026 | Business Value, Dependency on Owner, Scaling the Business
This week I’ve been telling you about a friend who turned down an 8-figure offer for his business that happened to be seven times bigger than what was on the table when we first started talking.So what changed?Well he didn’t hire me to run his company,...
by George Sotiropoulos | Feb 10, 2026 | Business Value, Customer Experience
Yesterday I told you about a tiny café in a Greek village. A three-piece band. A warrior dance. A chair thrown across the room.After the music died down and the cheering faded, my friend sat back down, poured himself another glass, and said something I wasn’t...
by George Sotiropoulos | Feb 9, 2026 | Business Value, Dependency on Owner, Scaling the Business
The café was tiny. Packed wall to wall. The kind of place you’d walk past and never notice if you didn’t know it was there.A three-piece band crammed into the corner. A guitarist who sang like he’d been doing it since birth. A bouzouki player keeping...
by George Sotiropoulos | Feb 6, 2026 | Business Value, Customer Experience, Dependency on Owner
I was with a business owner while he took a Zoom call from Greece.Everyone else has the usual fake backgrounds. Blurred offices. Corporate bookshelves nobody’s ever read. The odd tropical beach that fools absolutely no one.His background was real.The Ionian Sea....
by George Sotiropoulos | Feb 5, 2026 | Business Value, Customer Experience, Scaling the Business
This week I told you a story.A company that found a niche so good it felt like magic. Fuel delivered to your doorstep. A real problem solved for a specific audience willing to pay for it.They expanded smartly. Car washes. Tyre pressure. Emergency fuel. Same customer,...
by George Sotiropoulos | Feb 4, 2026 | Business Value, Customer Experience
I was a loyal customer.Weekly fuel deliveries. Used the car wash. Topped up the tyres. The kind of customer every business says they want. Consistent. Low maintenance. Never haggled on price.I didn’t need convincing. They had me.Then I couldn’t book a fuel...
by George Sotiropoulos | Feb 2, 2026 | Customer Experience, Business Value
“I don’t mind the price… I just hate being ripped off”My sister was shaking her head.We had just finished with a one year memorial service for my dad and the coffees we hosted for people who come to pay their respects.The weather was terrible so numbers were...
