by George Sotiropoulos | Jan 23, 2026 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
This week wasn’t random.It was about understanding what you’re really selling. And having the spine to protect it.We started with the dog grooming story.On the surface, she groomed dogs. In reality, she sold proximity.Her clients weren’t paying for a...
by George Sotiropoulos | Jan 22, 2026 | Business Value, Customer Experience, Dependency on Owner
“Just when I thought I was out… they pull me back in.”My favourite line from my least favourite Godfather movie.And I hear it every time I sit across from a frustrated business owner who tried to do the right thing.They tried to raise prices.Tried to step back.Tried...
by George Sotiropoulos | Jan 21, 2026 | Business Value, Customer Experience
I live next to the Headquarters of one of the largest Grocery chains in the Middle East.They have a full-size café which is the centre of our community.I’m not exaggerating in saying I’ve seen relationships made and six and seven figure deals closed amongst members of...
by George Sotiropoulos | Jan 20, 2026 | Business Value
“I’m really sorry that because I’m so attractive, you chose this expensive restaurant for our date.”She raised her glass for a pour.At the next table, the chef stopped a couple being seated.“I’m really sorry that our food is so...
by George Sotiropoulos | Jan 19, 2026 | Business Value
“But it’s not about the dogs…” she proclaimed. “It’s about the men in the yachts parked nearby.”I’d never heard a dog grooming community pitched that way before.But she wasn’t done.“These women love their dogs, but they love being in a relationship...
by George Sotiropoulos | Jan 16, 2026 | Business Value, Scaling the Business
I love this story I heard at an event this week.Years ago, a founder walked into his office with nothing but a sketch of an idea and a head full of doubts. No funding. No product. No customers. Just conviction and a problem he couldn’t let go of.They worked on the...
by George Sotiropoulos | Jan 14, 2026 | Business Value
Hearing that Jesus had silenced the Sadducees, the Pharisees got together.One of them, an expert in the law, tested him with this question:Teacher, which is the greatest commandment in the Law?Jesus replied: “ ‘Love the Lord your God with all your heart and with all...
by George Sotiropoulos | Jan 13, 2026 | Business Value, Customer Experience
After several weeks away, we came home to the wonderful surprise of our Samsung washing machine being dead.Mid-cycle the beeping begins — and this beep is worse than the seatbelt warning.Door locked.Clothes soaking.Water trapped.Mini flood on the kitchen floor once I...
by George Sotiropoulos | Jan 12, 2026 | Customer Experience, Business Value
4th quarter.Bears down by 18.“Can I call them the Greedies?” my daughter Sophia asked about the Green Bay Packers.“Sure,” I said.I wasn’t about to derail a 6-year-old mid-football with a lecture on sportsmanship. The game started at 5am Dubai time.I turned it on at...
by George Sotiropoulos | Jan 9, 2026 | Business Value, Dependency on Owner, Scaling the Business
This week had a theme about owners breaking their own businesses …Slowly, unintentionally, and with the best of intentions.Monday we met Skinny-Leg Arm Curl Guy at the gym.All arms. No legs. No base. No future.A perfect picture of what happens when owners obsess over...
