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old school leather-bound book open with customer names next to a window and a bottle and glass of red wine with vineyard in background.
Business Value
George Sotiropoulos

What the Hell Am I Buying?

The Answer Changed the Wine Industry. A few years ago when I was working as a Value Builder Advisor with John Warrillow’s Built to Sell

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Businessman on Greek terrace overlooking sold village home, symbolizing business success and personal freedom
Business Value
George Sotiropoulos

This Is What Entrepreneur Freedom Actually Looks Like

While some business owners are stuck answering emails on vacation, my friend flipped a house in Greece and walked away with €150K.
All because his business gave him something most owners don’t have: Full Ability to Spend His Time as he Wishes.
Here’s how you get it too.

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Plush toy Unicorn sitting on a chair in an outdoor restaurant surrounded by empty tables
Business Value
George Sotiropoulos

Let Me Give You Less… and Charge You More

The moment a restaurant stops treating you like a guest — and starts treating you like a transaction — they’ve already lost.
This week in Greece, I watched one of my old favourites collapse into mediocrity.
The reason? A slice of watermelon.

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Customer Experience
George Sotiropoulos

Lifetime Value Means Lifetime Wealth from Now

Most businesses chase transactions.
Smart ones? They build cult followings.
I just watched a beachside restaurant out-earn, outlast, and out-love its competition — without slashing prices or begging for tips.
Here’s what they really sell… and what your business could be missing.

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picture of table and menu in front of a beautiful sea view from high on a cliff.
Business Value
George Sotiropoulos

When Nickel and Diming Kills Your Business

One seafood restaurant in Greece raised prices — and still packed every table.
The others? Empty chairs and desperate staff.
Here’s the small decision that made the difference — and how it applies to your business today.

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