by George Sotiropoulos | Nov 26, 2025 | Customer Experience, Business Value
I told you about my trip to GreeceEvery restaurant in Greece used to end your meal with a complimentary fruit platter.Fresh watermelon. Perfect oranges. A small gesture that made you feel like family.Then someone discovered the American restaurant playbook:“Why...
by George Sotiropoulos | Nov 25, 2025 | Business Value, Dependency on Owner
November in Dubai is when we finally “spread our wings” and sit outside again after six months of being slow-roasted alive.So there I was, mid-strategy question, at a quiet café…SPLAT.Right on the top of my head.Instantly, I knew.Something else had “spread its wings”…...
by George Sotiropoulos | Nov 24, 2025 | Business Value, Customer Experience
$20 for a litre of orange juice.At my daughter’s 6th birthday party venue.“Do we at least get an open bar?” I asked my wife, staring at the invoice.We didn’t.But here’s what we did get:Fresh food. Not the processed garbage most...
by George Sotiropoulos | Nov 21, 2025 | Business Value, Dependency on Owner, Scaling the Business
Four business owners.Four different industries.Four ways to fumble the gold already in their hands.This week wasn’t about motivation.It was about mirrors.Monday: I gave away a million-dollar pricing screen.Not metaphorically. Literally.I built the tool before it...
by George Sotiropoulos | Nov 20, 2025 | Business Value, Dependency on Owner, Scaling the Business
My friend runs music festivals — 50,000 people per day.Sounds massive, right?Except after paying venues, artists, vendors, security, insurance…he’s left holding crumbs.“It’ll take years to really scale,” he said over coffee, exhausted.So I asked him two questions.Just...
by George Sotiropoulos | Nov 19, 2025 | Business Value, Dependency on Owner
At one of my Profit & Dine Dinner Masterminds, Bruce — owner of a cybersecurity company — was losing it.“Everyone wants something for free…”“I’m wasting hours with idiots…”“My head is exploding…”You know exactly the type he was dealing with:The prospect who drains...
by George Sotiropoulos | Nov 18, 2025 | Business Value
“Because that’s not how it’s done.”Five words that have killed more businesses than any recession.Yesterday I shared how I gave away a million-dollar pricing screen for free. But here’s the real reason I fumbled it:I was following the 11th commandment of FX trading...
by George Sotiropoulos | Nov 17, 2025 | Business Value, Scaling the Business
Back in my Mideast FX days, I built something that—looking back—makes me shake my head.Using our trading volume and the pricing flows we saw all day long, I created a pricing screen that became thebenchmark for the entire region.Banks marked their books off it.Hedge...
by George Sotiropoulos | Nov 13, 2025 | Business Value
Yesterday I talked about that Aaron Rodgers Netflix special — the part where he breaks down how the same throw can have wildly different odds depending on who he’s throwing to.One receiver? 20% chance.Another? Maybe 50%.Same play. Different outcome. Based on...
by George Sotiropoulos | Nov 12, 2025 | Uncategorized
I started watching a Netflix special on Aaron Rodgers the other night.What grabbed me wasn’t the drama. It was how he spoke about probability.On paper, a deep streak route might only have a 20% chance of success.But if the receiver is the right receiver — the guy who...
