by George Sotiropoulos | Feb 6, 2026 | Business Value, Customer Experience, Dependency on Owner
I was with a business owner while he took a Zoom call from Greece.Everyone else has the usual fake backgrounds. Blurred offices. Corporate bookshelves nobody’s ever read. The odd tropical beach that fools absolutely no one.His background was real.The Ionian Sea....
by George Sotiropoulos | Feb 5, 2026 | Business Value, Customer Experience, Scaling the Business
This week I told you a story.A company that found a niche so good it felt like magic. Fuel delivered to your doorstep. A real problem solved for a specific audience willing to pay for it.They expanded smartly. Car washes. Tyre pressure. Emergency fuel. Same customer,...
by George Sotiropoulos | Feb 4, 2026 | Business Value, Customer Experience
I was a loyal customer.Weekly fuel deliveries. Used the car wash. Topped up the tyres. The kind of customer every business says they want. Consistent. Low maintenance. Never haggled on price.I didn’t need convincing. They had me.Then I couldn’t book a fuel...
by George Sotiropoulos | Feb 2, 2026 | Customer Experience, Business Value
“I don’t mind the price… I just hate being ripped off”My sister was shaking her head.We had just finished with a one year memorial service for my dad and the coffees we hosted for people who come to pay their respects.The weather was terrible so numbers were...
by George Sotiropoulos | Jan 29, 2026 | Business Value, Customer Experience, Scaling the Business
Recurring revenue is one of the four levers investors love. Money that arrives like clockwork. Predictable. Bankable. The kind of revenue that lets you plan instead of scramble.So when this company introduced a subscription model, it made sense on paper.But how they...
by George Sotiropoulos | Jan 28, 2026 | Business Value, Customer Experience
Yesterday I told you about a company that nailed its niche. Fuel delivery to your doorstep. Specific. Underserved. Painful enough that people happily paid for the solution.But here’s where it gets interesting.They didn’t stop there.They expanded into...
by George Sotiropoulos | Jan 27, 2026 | Business Value, Customer Experience
Yesterday I talked about the four levers investors care about. Today we start with the first one: profitable niches.And I want to tell you about a company that nailed it.If you live in Dubai, you know the pain of filling up your car.You drive out of your way. You wait...
by George Sotiropoulos | Jan 26, 2026 | Business Value, Customer Experience, Scaling the Business
Here’s something that stings when you first hear it.Investors don’t care how hard you work.They don’t care about your 5am starts, your grinding weekends, or how much you’ve sacrificed to build what you’ve built.What they care about is...
by George Sotiropoulos | Jan 23, 2026 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
This week wasn’t random.It was about understanding what you’re really selling. And having the spine to protect it.We started with the dog grooming story.On the surface, she groomed dogs. In reality, she sold proximity.Her clients weren’t paying for a...
by George Sotiropoulos | Jan 22, 2026 | Business Value, Customer Experience, Dependency on Owner
“Just when I thought I was out… they pull me back in.”My favourite line from my least favourite Godfather movie.And I hear it every time I sit across from a frustrated business owner who tried to do the right thing.They tried to raise prices.Tried to step back.Tried...
