by George Sotiropoulos | Feb 9, 2023 | Uncategorized
Not so long ago and not so far awayAnd definitely in our galaxy..We had an an ambitious business owner who just couldn’t seem to find enough time in the day for his business. He was constantly rushing around, trying to get everything done and feeling like he was...
by George Sotiropoulos | Feb 8, 2023 | Scaling the Business
As you know creating a business is both exciting and challenging. Growing and sustaining it is tough, and if you want to sell it someday, you have to put in the hard work now and do everything you can to make it as valuable as possible.So here are some quick tips to...
by George Sotiropoulos | Feb 7, 2023 | Business Value
This is heresy for someone like me, a University of Chicago MBA grad to say, but when you scale or try to grow a new business, certain budgeting rules can be pretty ***** useless.Especially the budget for marketing and picking up new customers.Now don’t get me wrong.I...
by George Sotiropoulos | Feb 6, 2023 | Business Value
Imagine a horse who could win his race in any track – Firm, Good, Heavy, didn’t matter.. place the bet and not only win your money back – but multiple times in return!Who wouldn’t want to keep betting on that horse.Well in a sense, as a business owner, you do...
by George Sotiropoulos | Jan 28, 2023 | Business Value, Dependency on Owner
And lost.. but learned a lifetime lesson.When I was in high school in the suburbs of Chicago in the 1980s, I had a wrestling match that taught me some timeless truths.Confidence, Courage, and AppearancesWhen I stepped on the mat that day, I was missing the first two...
by George Sotiropoulos | Jan 27, 2023 | Dependency on Owner, Business Value, Scaling the Business
If you grew up in Chicago in the 1970s and 1980s, you know all about the 1985 Chicago Bears and their ’46’ Defense.It was one of the most dominant teams in NFL history, and the names from nearly 40 years ago are still just as famous as if we had watched...
by George Sotiropoulos | Jan 25, 2023 | Business Value, Customer Experience, Scaling the Business
Ever try to do three things at once?With two toddlers at home, I find myself trying all the time.Not sure if I succeed though.Ever try to do three things at once – and do all three at the highest level at all hours of the day?Even before my two toddlers – No...
by George Sotiropoulos | Jan 23, 2023 | Customer Experience
This topic has been really popular. A couple of email questions came in that I thought were worth sharing.Can You Simplify What You Mean by Transact vs Invest?I like what Todd Brown, one of the top direct response marketers in the United States, explained about their...
by George Sotiropoulos | Jan 20, 2023 | Customer Experience
Investment vs TransactionWhat does a sale mean to you?“When we sold Barefoot, one of the acquirer owners came up and he did this with his arms, and says,“I don’t know what I’m buying here? I’m hugging thin air. You don’t have a winery, you don’t have any vineyards,...
by George Sotiropoulos | Jan 19, 2023 | Customer Experience
Are you transaction or investment driven?When you open your doors every day, are you looking to:Transact by selling more products or servicesorInvest in your customers via your product or service?Let me give you an example.I used to be an FX institutional broker whose...
