by George Sotiropoulos | Feb 28, 2023 | Business Value
This past weekend, my wife got to “enjoy” her first troll attack on a subject which she is an expert.You see, my wife has over 20 years of experience as a teacher and senior leader in the British Curriculum.One of her specialities was in phonics, through which she...
by George Sotiropoulos | Feb 27, 2023 | Business Value, Customer Experience, Scaling the Business
When it comes to growing your business, many owners revert to the University lifestyle of pulling in all-nighters and long days.They listen to Elon Musk tweeting about how he works 35 hours a day because somehow time stops for him.And they think that is the way to...
by George Sotiropoulos | Feb 24, 2023 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
Ever see a child in a totally chaotic environment with no rules or discipline?You’d think they’d love it.Clown around. Throw Things. Paint the cat…In fact, it’s often the opposite.They become scared and insecure.Anxious and bratty.Why?Because they have nothing to...
by George Sotiropoulos | Feb 23, 2023 | Business Value
If you want to learn how to talk to customers, read the Sermon on the Mount.Why?Because it demonstrates the importance of communicating a vision and stressing benefits over features.And is the complete opposite of how most business owners communicate what they do or...
by George Sotiropoulos | Feb 22, 2023 | Business Value
Boy was I tempted.My wife was right next to meI couldn’t focus…I couldn’t breathe…Couldn’t hear what she was saying..Because these thoughts… like invaders… rushing through every part of my body.And the fantasies! How can I put it in words….The release.. the...
by George Sotiropoulos | Feb 21, 2023 | Business Value, Customer Experience, Scaling the Business
“I’ll make him an offer he can’t refuse”– Vito CorleoneFor any Godfather fans out there, who can forget the scene where Vito tells his Godson, Johnny Fontaine, that he’ll make Mr. Woltz – the big shot studio owner – give him the lead role in...
by George Sotiropoulos | Feb 20, 2023 | Business Value, Dependency on Owner, Scaling the Business
Hi ,Have you ever felt like you’re stuck in a rut with your business? Are you feeling invisible and looking for ways to stand out from your competitors? If so, understanding your customer’s needs and how your solutions solve them is key. It’s what we spoke about most...
by George Sotiropoulos | Feb 17, 2023 | Business Value, Customer Experience, Scaling the Business
This is a true story.I know a school that was relatively new and started off like gang busters.The head teacher was passionate and brought with him experienced and dedicated teachers to put the school on the path of success.By the end of the first year, they had twice...
by George Sotiropoulos | Feb 16, 2023 | Uncategorized
Hi ,In the last email we talked about 3 core desires humans look to fulfill:Better HealthBetter Status (money, wealth, respect)Better RelationshipsAnd that the core desire that motivated us to pick one restaurant for an important client (Better Status) was completely...
by George Sotiropoulos | Feb 15, 2023 | Business Value, Customer Experience, Scaling the Business
Hi , Safe to say you won’t often find Kuro Maguro Sushi (blue fin tuna) ordered together with Slider Buns. And the reason is atmosphere. Which we discussed previously. Successful restaurants rely on more than food to keep patrons coming back. They provide an...
