by George Sotiropoulos | Oct 23, 2024 | Business Value, Customer Experience, Scaling the Business
Think about your best customer.What is it like doing business with them? Ever make your day when they call or visit?Now think about your worst.What do you feel when they are calling you… once again?What would you give to attract more customers like your best and avoid...
by George Sotiropoulos | Oct 22, 2024 | Business Value, Scaling the Business
I had an interesting exchange recently with a member of a networking group I was part of for three years before leaving.This is an organisation that prides itself on giving and serving others, its top value.When I asked if they’d like to invite their members to my...
by George Sotiropoulos | Oct 21, 2024 | Business Value, Scaling the Business
“We get you a 10x on ROAS.”“And?” – I replied.I wasn’t being a jerk.But what this guy was so proud about is only a partial picture.And it drives me up the wall because so many business owners are led down expensive paths to chase partial picture metrics.I had spent a...
by George Sotiropoulos | Oct 18, 2024 | Business Value, Customer Experience, Scaling the Business
“I didn’t even end up using the stupid logo..”So summed up Jonathan during our discovery call.“We spent hours and it cost me tens of thousands in fees, not directly mind you… but all the time I wasted between swirls, stripes, and circles kept me from...
by George Sotiropoulos | Oct 16, 2024 | Business Value, Scaling the Business
I watched an NFL game live for the first time in decades on my birthday this past Sunday.It featured my hometown NFL team the Chicago Bears playing in London against the Jacksonville Jaguars.And surprisingly, despite the annoying and frequent commercial breaks, it was...
by George Sotiropoulos | Oct 15, 2024 | Business Value, Scaling the Business
We had a networking meeting last week which quickly was becoming a disaster due to the venue being too loud.And a toddler wandering away from his mom to stand at our table and scream at the top of his lungs.The presentation I was scheduled to give I put aside.And...
