by George Sotiropoulos | Aug 9, 2023 | Business Value, Customer Experience, Scaling the Business
Yesterday we spoke about Discount Zombies and how they can suck the life out of your business and your soul.Today let’s talk about how to protect ourselves from them.First and foremost, make sure you can stand out in a crowded market from your competitors.Sounding...
by George Sotiropoulos | Aug 8, 2023 | Customer Experience, Business Value
“You must give me a discount!”He said right after telling me he wanted to become a subscriber.“Actually, I don’t need to give you Squat. Because I don’t need your business. Sure I would like to have it… but I don’t need it.”How often do you get to...
by George Sotiropoulos | Aug 7, 2023 | Business Value, Customer Experience
Ever gone to a store or a doctor and been treated like you’re an idiot?Say a dentist lecturing you on how you must floss 12 times a day and spend at least two hours doing so? Or a business professor who never started and ran a business on his own telling you how to...
by George Sotiropoulos | Aug 4, 2023 | Business Value, Customer Experience, Scaling the Business
“I sell facebook and Instagram ads and I’m struggling.. just a handful of clients demanding constant discounts..”“I find it hard to compete when there are so many others offering to do the advertising for dollars a day… they show me that and tell me my prices are way...
by George Sotiropoulos | Aug 3, 2023 | Business Value, Customer Experience, Uncategorized
Oh, man, I could just do it myself, it’s so much easier. And you know what?He was right. He could do it himself, It will be much easier,It will be much faster, but also meant that he can never grow. His issue was that it will take so long, and take so much...
by George Sotiropoulos | Aug 2, 2023 | Business Value, Customer Experience
For the last couple of days, I’ve been talking about my trip to Greece where we got married nine years ago.I mentioned how the town is right on the beach with a strand of restaurants all sharing the same impeccable view.And yet, their fates are all different.On...
