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Paid to Look Like an “ASH”

Paid to Look Like an “ASH”

by George Sotiropoulos | Sep 14, 2023 | Scaling the Business, Business Value, Customer Experience

“I couldn’t help but notice that we’re both active in the UAE business industry, and I’m reaching out to see if you might be interested in taking your career to new heights.”How could I not respond to this InMail in my Linkedin?We have so much in...
Overdelivering and Winning a Relationship

Overdelivering and Winning a Relationship

by George Sotiropoulos | Sep 13, 2023 | Customer Experience, Business Value, Scaling the Business

Last October I published a book in the United States called Roadblocks You Can’t Ignore which I offered for free from my website or on different Amazon Stores for a nominal fee.I then went and received a permit from the UAE government to print and distribute the book...
Pay Peanuts – Get Monkeys

Pay Peanuts – Get Monkeys

by George Sotiropoulos | Aug 31, 2023 | Customer Experience, Business Value, Dependency on Owner, Scaling the Business

One of my colleague’s favourite sayings is:“If you pay them peanuts, you will get monkeys.”How true is that!It helps me guide my thinking when I make investments either personally or for my business.From the mundane, like where we go for breakfast, to the...
Peace of Mind and Profits from Predictability

Peace of Mind and Profits from Predictability

by George Sotiropoulos | Aug 30, 2023 | Scaling the Business, Business Value, Customer Experience

I spoke briefly yesterday about Dan Kennedy’s Present and Future Bank concepts.How you can build your wealth and secure your future by being able to deposit in both your Present and Future Banks with every activity and transaction.How a restaurant can build a machine...
Birthdays and Predictable Revenues

Birthdays and Predictable Revenues

by George Sotiropoulos | Aug 29, 2023 | Business Value, Customer Experience, Scaling the Business

I was listening to Dan Kennedy’s Phenomenon podcast the other day where he talked about the concept of Present vs Future BanksSo basically, when you take an action, are you just trying to make some money now (income), or are you also investing in your future...
Overdelivering and Winning a Relationship

They Didn’t Have to Do That

by George Sotiropoulos | Aug 28, 2023 | Business Value, Customer Experience

Wow.I couldn’t believe they actually did it.They had gone out of their way and fixed a very annoying issue for me even though I didn’t buy anything from them that day.And likely will be weeks or perhaps months before I do.But when I do?It will only be through them and...
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