by George Sotiropoulos | Aug 28, 2024 | Customer Experience, Business Value, Dependency on Owner, Scaling the Business
Caroline was pacing in the conference room … and beside herself.Her customer Sarah who demanded this meeting last night at 10 pm on short notice hadn’t arrived yet.Caroline had to frantically than make arrangements for dropping off her children at school because she...
by George Sotiropoulos | Aug 26, 2024 | Customer Experience, Business Value
I received this email the other dayI’m the CEO & Founder of XXXXXXXX, a boutique book production agency. We’ve been ghostwriting business books for 20+ years.We took a look at your Linkedin profile and background and think you may have a great story to tell. Ever...
by George Sotiropoulos | Aug 22, 2024 | Business Value, Customer Experience
When Jesus heard it, He said to them, “Those who are well have no need of a physician, but those who are sick. I did not come to call the righteous, but sinners, to repentance.”Mark 2:17I’ll start with a shout out to Ben Settle who pointed out this passage and...
by George Sotiropoulos | Aug 21, 2024 | Business Value, Customer Experience
This is a true storyIn the early 2000s, one of the biggest transactions happened in the wine industry.The industry leader bought an upstart company started by business consultants without any experience in wine making, but who grew it into a national business.Before...
by George Sotiropoulos | Aug 20, 2024 | Business Value, Customer Experience, Scaling the Business
“You must cut down the mightiest tree in the forest – with a Herring!”Monty Python – Search for the Holy GrailAbsurd yes?You’d be surprised how many business owners want to sell their company one day but tackle their biggest challenge with a feather.Why?Because...
by George Sotiropoulos | Aug 14, 2024 | Business Value, Customer Experience, Scaling the Business
HI,20 seconds into her elevator speech I knew that Christy was in over her head.She was a young and attractive Entrepreneur in her 20s but her promise to everyone in the room was that she could do everything related to the marketing.And I mean everything.People tuned...
