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Cutting Corners that Kill Your Business

Cutting Corners that Kill Your Business

by George Sotiropoulos | Nov 26, 2025 | Customer Experience, Business Value

I told you about my trip to GreeceEvery restaurant in Greece used to end your meal with a complimentary fruit platter.Fresh watermelon. Perfect oranges. A small gesture that made you feel like family.Then someone discovered the American restaurant playbook:“Why...
Make it Worth Every Cent

Make it Worth Every Cent

by George Sotiropoulos | Nov 24, 2025 | Business Value, Customer Experience

$20 for a litre of orange juice.At my daughter’s 6th birthday party venue.“Do we at least get an open bar?” I asked my wife, staring at the invoice.We didn’t.But here’s what we did get:Fresh food. Not the processed garbage most...
When Doing the Right Thing Gets You Nowhere

When Doing the Right Thing Gets You Nowhere

by George Sotiropoulos | Oct 27, 2025 | Business Value, Customer Experience, Dependency on Owner

We took my daughters to the community Halloween party yesterday.In the gaming section was a station where you threw a Velcro ball against a well of pumpkins set up as targets which you had to hit to win.My 4 year old took the ball wound up her arm and threw a...
Thriving by Being the Dumbest in the Room

Thriving by Being the Dumbest in the Room

by George Sotiropoulos | Oct 2, 2025 | Business Value, Customer Experience

A few days ago, I met a saleswoman from a tech firm at a business meetup.She was clearly bright. Sharp. Hustling.But when she tried to explain what her company did?Total gibberish.I wasn’t trying to be rude. I asked her to walk me through it again. Still didn’t get...
7 Stories… One Reality Check

7 Stories… One Reality Check

by George Sotiropoulos | Sep 26, 2025 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business

If You’ve Been Reading me over the last few days….Then you’ve seen it.The thread running through every story we’ve shared lately:The business owner too burnt out to enjoy his daughters’ swim lessonA premium restaurant blowing customer lifetime value for penniesThe...
Why One Lunch Made Me Fire a “Michelin-Star” Restaurant

Why One Lunch Made Me Fire a “Michelin-Star” Restaurant

by George Sotiropoulos | Sep 22, 2025 | Business Value, Customer Experience

We showed up 9 strong — all business owners, founders, leaders.Lunch was meant to be a casual power session: deals discussed, collaborations mapped out, happy hour to follow.But instead, we left frustrated.Not by each other.By the restaurant.The staff kept...
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