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How to Lose a 3-Year Loyal Client Like Your Life Depends On It

How to Lose a 3-Year Loyal Client Like Your Life Depends On It

by George Sotiropoulos | Apr 25, 2025 | Business Value, Customer Experience

Woke up the other morning to a pool of water in the kitchen.We’d already called our maintenance company the day before—They “fixed” the drain pipe. Until …. They didn’t. The real problem?A leak in the kitchen sink pipe.So at 7:30 AM, I grabbed another guy...
Death and a Superior Customer Experience

Death and a Superior Customer Experience

by George Sotiropoulos | Feb 24, 2025 | Customer Experience, Business Value

We buried my father this past weekend.When we went to visit the funereal director a couple of days before to pay her a deposit she refused.“I don’t do business that way… you pay me after the experience…”She was confident in delivering that service.Her own form of No...
What Can Cows Teach Us About Owning a Valuable Business?

What Can Cows Teach Us About Owning a Valuable Business?

by George Sotiropoulos | Feb 21, 2025 | Business Value, Customer Experience, Scaling the Business

“We have a saying in Russia… How do you make a cow produce more milk while consuming less grain? You feed it less and milk it more often. That’s McKinsey in a nutshell.”That’s how a dinner conversation started at a Cybersecurity Mastermind last year.One of...
The Customer Who Left You (And Never Looked Back)

The Customer Who Left You (And Never Looked Back)

by George Sotiropoulos | Feb 19, 2025 | Business Value, Customer Experience

Driving in my city can be an adventure.Speed cameras are waiting to fine you the second you go 20 km over the limit, so you stay within the range.Then, out of nowhere, a Nissan Patrol barrels up behind you—tailgating, flashing its lights, pushing you to speed up or...
An Old Bed and a Business Lesson

An Old Bed and a Business Lesson

by George Sotiropoulos | Feb 13, 2025 | Business Value, Customer Experience

Last night, we finally tackled the “Maid’s Room.”It had become a dumping ground—floor to ceiling with random stuff. The biggest item? A beautiful queen-size bed, still in protective packing when we disassembled and put into storage from three years ago.Come hell or...
Why Do You Own Your Business?

Why Do You Own Your Business?

by George Sotiropoulos | Nov 5, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business

It’s election day in the United States and I’m thinking about the reason behind Sophiall.Why?Because another election was the main event of my first days in Dubai.That’s when I moved here for a new job – the Tuesday in 2008 when Obama was elected.And I can still...
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