by George Sotiropoulos | Aug 17, 2023 | Customer Experience, Business Value, Scaling the Business
What happens when you’re a farmer and your whole livelihood is dependent upon one crop.And that crop is getting harder and harder to grow and so your income at harvest goes lower and lower.This was the case in the US South at the end of the 19th century.And a man who...
by George Sotiropoulos | Aug 16, 2023 | Business Value, Dependency on Owner, Scaling the Business
“If five times as many customers came to your door today, how well could you handle the extra flow, from easy to impossible?”It’s a fun question to ask.And leads to great discussions with my clients.As it gets to the heart of how much room they have to grow today...
by George Sotiropoulos | Aug 15, 2023 | Scaling the Business, Business Value
Often when I sit down with clients or prospects we start a discussion about the numbers.And I have to call off the discussion in a few minutes.Because I feel like Rocky pummeling Bambi in the ring.The headlights in their eyes as they are punched around over and over...
by George Sotiropoulos | Aug 14, 2023 | Business Value, Dependency on Owner, Scaling the Business
Michael Jordan won 6 championships with the Chicago Bulls in the 1990s making their team a dynasty.What many people forget is that it took 7 years for Michael to hoist that first trophy.He was drafted into a very bad team in 1984.And besides his second year when he...
by George Sotiropoulos | Aug 9, 2023 | Business Value, Customer Experience, Scaling the Business
Yesterday we spoke about Discount Zombies and how they can suck the life out of your business and your soul.Today let’s talk about how to protect ourselves from them.First and foremost, make sure you can stand out in a crowded market from your competitors.Sounding...
by George Sotiropoulos | Aug 4, 2023 | Business Value, Customer Experience, Scaling the Business
“I sell facebook and Instagram ads and I’m struggling.. just a handful of clients demanding constant discounts..”“I find it hard to compete when there are so many others offering to do the advertising for dollars a day… they show me that and tell me my prices are way...
