by George Sotiropoulos | Mar 2, 2023 | Business Value, Scaling the Business
Ron Holt was in for a surprise when he attended the 2003 Las Vegas franchise conference. He had started his business, Two Maids & a Mop, with big ambitions and dreams of franchising it across the country.What he hadn’t expected was the chat he had with Subway...
by George Sotiropoulos | Feb 28, 2023 | Business Value
This past weekend, my wife got to “enjoy” her first troll attack on a subject which she is an expert.You see, my wife has over 20 years of experience as a teacher and senior leader in the British Curriculum.One of her specialities was in phonics, through which she...
by George Sotiropoulos | Feb 27, 2023 | Business Value, Customer Experience, Scaling the Business
When it comes to growing your business, many owners revert to the University lifestyle of pulling in all-nighters and long days.They listen to Elon Musk tweeting about how he works 35 hours a day because somehow time stops for him.And they think that is the way to...
by George Sotiropoulos | Feb 24, 2023 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
Ever see a child in a totally chaotic environment with no rules or discipline?You’d think they’d love it.Clown around. Throw Things. Paint the cat…In fact, it’s often the opposite.They become scared and insecure.Anxious and bratty.Why?Because they have nothing to...
by George Sotiropoulos | Feb 23, 2023 | Business Value
If you want to learn how to talk to customers, read the Sermon on the Mount.Why?Because it demonstrates the importance of communicating a vision and stressing benefits over features.And is the complete opposite of how most business owners communicate what they do or...
