by George Sotiropoulos | Mar 6, 2024 | Business Value, Customer Experience, Scaling the Business
I get asked if I ever worry about AI “stealing” my stuff and making the education I provide “free.”.No I’m not…Not because my information is so unique..It’s not.. it’s commoditised like all information..But what is not commoditised is the discernment around the...
by George Sotiropoulos | Mar 5, 2024 | Business Value, Scaling the Business
Thinking about bringing in investors or selling your business? Well, it’s time to take a deep dive into your sales and marketing playbook.Especially for B2B companies, potential investors are curious about everything. They’ll probe into where your leads...
by George Sotiropoulos | Mar 4, 2024 | Business Value, Dependency on Owner, Scaling the Business
During the soft launch phase of my business, I took on a pro-bono client to run through my model, fine-tune it, etc.They were a B2B business severely impacted by COVID and had lost nearly 70% of their corporate clients when they came to me.They were trying to reignite...
by George Sotiropoulos | Feb 29, 2024 | Business Value, Customer Experience, Scaling the Business
Diversifying your customer base is crucial in today’s business environment. It’s a smart move that protects your business from market changes and opens up new opportunities for growth.But how do you do it?Just reaching out to random people and trying to...
by George Sotiropoulos | Feb 28, 2024 | Business Value, Scaling the Business
It’s been a while but thought I’d share an excellent Q&A here today.Question: Hi George, I’ve just launched my digital marketing business and wanted to know what I need to look out for in terms of cash flow.Answer: Let’s dive into a super important topic for your...
