by George Sotiropoulos | Jan 29, 2026 | Business Value, Customer Experience, Scaling the Business
Recurring revenue is one of the four levers investors love. Money that arrives like clockwork. Predictable. Bankable. The kind of revenue that lets you plan instead of scramble.So when this company introduced a subscription model, it made sense on paper.But how they...
by George Sotiropoulos | Jan 28, 2026 | Business Value, Customer Experience
Yesterday I told you about a company that nailed its niche. Fuel delivery to your doorstep. Specific. Underserved. Painful enough that people happily paid for the solution.But here’s where it gets interesting.They didn’t stop there.They expanded into...
by George Sotiropoulos | Jan 27, 2026 | Business Value, Customer Experience
Yesterday I talked about the four levers investors care about. Today we start with the first one: profitable niches.And I want to tell you about a company that nailed it.If you live in Dubai, you know the pain of filling up your car.You drive out of your way. You wait...
by George Sotiropoulos | Jan 26, 2026 | Business Value, Customer Experience, Scaling the Business
Here’s something that stings when you first hear it.Investors don’t care how hard you work.They don’t care about your 5am starts, your grinding weekends, or how much you’ve sacrificed to build what you’ve built.What they care about is...
by George Sotiropoulos | Jan 23, 2026 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
This week wasn’t random.It was about understanding what you’re really selling. And having the spine to protect it.We started with the dog grooming story.On the surface, she groomed dogs. In reality, she sold proximity.Her clients weren’t paying for a...
by George Sotiropoulos | Jan 22, 2026 | Business Value, Customer Experience, Dependency on Owner
“Just when I thought I was out… they pull me back in.”My favourite line from my least favourite Godfather movie.And I hear it every time I sit across from a frustrated business owner who tried to do the right thing.They tried to raise prices.Tried to step back.Tried...
by George Sotiropoulos | Jan 21, 2026 | Business Value, Customer Experience
I live next to the Headquarters of one of the largest Grocery chains in the Middle East.They have a full-size café which is the centre of our community.I’m not exaggerating in saying I’ve seen relationships made and six and seven figure deals closed amongst members of...
by George Sotiropoulos | Jan 20, 2026 | Business Value
“I’m really sorry that because I’m so attractive, you chose this expensive restaurant for our date.”She raised her glass for a pour.At the next table, the chef stopped a couple being seated.“I’m really sorry that our food is so...
by George Sotiropoulos | Jan 19, 2026 | Business Value
“But it’s not about the dogs…” she proclaimed. “It’s about the men in the yachts parked nearby.”I’d never heard a dog grooming community pitched that way before.But she wasn’t done.“These women love their dogs, but they love being in a relationship...
by George Sotiropoulos | Jan 16, 2026 | Business Value, Scaling the Business
I love this story I heard at an event this week.Years ago, a founder walked into his office with nothing but a sketch of an idea and a head full of doubts. No funding. No product. No customers. Just conviction and a problem he couldn’t let go of.They worked on the...
