by George Sotiropoulos | May 24, 2024 | Customer Experience, Business Value, Scaling the Business
During my MBA studies in the University of Chicago we learned about “sawing the floor”.This was a competitive advantage concept where you take on a much bigger competitor by finding an angle or niche he is neglecting and exploiting it as a “beachhead”.You take control...
by George Sotiropoulos | May 23, 2024 | Business Value, Customer Experience, Scaling the Business
I was losing her..Not only was she bored..She was exasperated.. her hands running through her hair in frustration – and definitely not in desire.As I tried to sell her.. on me..With increasingly desperate platitudes, cliches and all the stuff I thought she wanted to...
by George Sotiropoulos | May 22, 2024 | Business Value, Customer Experience, Scaling the Business
A few weeks ago a friend of mine introduced me to a woman who was traveling here in Dubai and looking to start her own studio in the USA.She had never really opened an organised business by herself but over the years had build a passionate following as an influencer...
by George Sotiropoulos | May 21, 2024 | Business Value, Customer Experience
Anyone remember the state of online dating in the late 90s early 2000s?“I like talking moonlight walks on the beach” was apparently the only hobby 300 million men had.Or“I like fine wine, dining and curling up with a good book” was a favourite for the millions of...
by George Sotiropoulos | May 15, 2024 | Business Value, Customer Experience
I don’t get incels – those angry men who attack women because no one wants to sleep with them.Incels is an idiotic term because the word “involuntary” implies they have no control over their destiny and attractiveness to women.There is a better term…. Neediness.Or...
by George Sotiropoulos | May 6, 2024 | Business Value, Customer Experience
“Do not give what is holy to the dogs; nor cast your pearls before swine, lest they trample them under their feet, and turn and tear you in pieces.” (Matthew 7:6)This biblical reference should be top of mind for every entrepreneur every time we decide with whom we...
