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Authentic Vibes in an AI Business World

Authentic Vibes in an AI Business World

by George Sotiropoulos | Mar 29, 2024 | Business Value, Customer Experience, Scaling the Business

This week, we talked about sales choreography – which is really what is the authentic experience we provide our customers. More and more it will be what sets us apart and created success.Are the handshake, smile, and service all genuine? Or do you get that queezy...
The Tail that Wags the Profits

The Tail that Wags the Profits

by George Sotiropoulos | Mar 26, 2024 | Business Value, Customer Experience

Yesterday I spoke about Sales Choreography.Today let me tell you about my experience bringing my dog to the vet and the four legged dance I enjoyed every moment of.I will go into a little detail because I want to show the choreography as I experienced it.First I found...
Information is a Commodity—Experience Stands Unique

Information is a Commodity—Experience Stands Unique

by George Sotiropoulos | Mar 6, 2024 | Business Value, Customer Experience, Scaling the Business

I get asked if I ever worry about AI “stealing” my stuff and making the education I provide “free.”.No I’m not…Not because my information is so unique..It’s not..  it’s commoditised like all information..But what is not commoditised is the discernment around the...
11 Steps to Unlock and Diversify Your Customer Base

11 Steps to Unlock and Diversify Your Customer Base

by George Sotiropoulos | Feb 29, 2024 | Business Value, Customer Experience, Scaling the Business

Diversifying your customer base is crucial in today’s business environment. It’s a smart move that protects your business from market changes and opens up new opportunities for growth.But how do you do it?Just reaching out to random people and trying to...
From Kitchen Table Bills to Worldwide Delight: Unwrap the Story

From Kitchen Table Bills to Worldwide Delight: Unwrap the Story

by George Sotiropoulos | Feb 26, 2024 | Business Value, Customer Experience, Scaling the Business

Let’s dive into the story of Monique Bernstein and Eli Zauner, the brains behind Universal Yums. They had started the business with a dream to share their love for snacks but soon they were hitting a wall.Back in 2014, they were barely getting by with their...
Save a Cent.. Kill The Business

Save a Cent.. Kill The Business

by George Sotiropoulos | Feb 9, 2024 | Business Value, Customer Experience

Here is an email I received after giving a customer journey to business value workshop. I thought it worth sharing..——Dear George,Great workshop, and I wanted to share a recent experience that left me pondering the delicate balance between cost management...
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