by George Sotiropoulos | Mar 9, 2023 | Business Value, Customer Experience, Scaling the Business
Below are objections in part 1 and the replies.“We can’t afford to invest in customer experience”: You really can’t afford not to invest. In fact this should be your highest priority, especially if you are struggling due to customer churn or facing...
by George Sotiropoulos | Mar 8, 2023 | Business Value, Customer Experience, Scaling the Business
I often advise business owners to invest in their customer experience to increase referrals and repeat purchases, making their revenues more predictable and increasing the value of the business.Although many agree philosophically, several have some of the following...
by George Sotiropoulos | Mar 7, 2023 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
“The purpose of Business is to create customers who create customers…”Every day we hear a lot of nonsense from companies who preach but do not practice – especially when it comes to providing a good customer experience.We know the horror stories (Hello credit card...
by George Sotiropoulos | Mar 6, 2023 | Customer Experience
John was feeling hopeless. He had started a business with his best friend, believing that their dreams of success could come true. But now those hopes were gone; his partner had abandoned him, leaving John alone to deal with the harsh reality of an empty bank account...
by George Sotiropoulos | Feb 27, 2023 | Business Value, Customer Experience, Scaling the Business
When it comes to growing your business, many owners revert to the University lifestyle of pulling in all-nighters and long days.They listen to Elon Musk tweeting about how he works 35 hours a day because somehow time stops for him.And they think that is the way to...
by George Sotiropoulos | Feb 24, 2023 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
Ever see a child in a totally chaotic environment with no rules or discipline?You’d think they’d love it.Clown around. Throw Things. Paint the cat…In fact, it’s often the opposite.They become scared and insecure.Anxious and bratty.Why?Because they have nothing to...
