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Delusions and your Bottom Line

Delusions and your Bottom Line

by George Sotiropoulos | Jul 3, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business

My friend was distraught.Her 92 year old father who was suffering from Alzheimers had been hospitalised after neighbours were complaining of his yelling and shouting.He was upset that his 90 year old paralyzed wife was having a torrid affair with the local baker from...
Why Disney Can Charge Double and Be Worth Every Penny

Why Disney Can Charge Double and Be Worth Every Penny

by George Sotiropoulos | Jun 19, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business

Hi,Yesterday I mentioned Disney vs 6 Flags and how Disney costs twice as much (or even more) but is wildly more popular and has people much happier to spend the cost of a small nations GDP versus competitors like 6 Flags.Here’s a breakdown of the experiences...
Key Insights from our Online Differentiation Workshop

Key Insights from our Online Differentiation Workshop

by George Sotiropoulos | Jun 14, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business

Hi,If you missed our recent online workshop on standing out in a crowded market, here’s a quick rundown of what you missed.I kicked off with an example of a web developer struggling against low-cost competitors using cheap 3rd world labour and how he was stressed...
Delegating your Sales and Standing Out for Maximum Success

Delegating your Sales and Standing Out for Maximum Success

by George Sotiropoulos | Jun 14, 2024 | Dependency on Owner, Business Value, Scaling the Business

Hi,Who handles the selling in your business?If you’re directly involved, it reduces your business’s value. Investors and buyers prefer companies where the owner isn’t the primary salesperson.Research by the Value Builder System™ of over 70,000...
Features Won’t Fill the Seats, But This Will…

Features Won’t Fill the Seats, But This Will…

by George Sotiropoulos | Jun 12, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business

Yesterday I mentioned how we helped the owner of an Events company free her time to focus on expanding her business into Saudi Arabia while also reigniting growth in one of her core businesses by focusing on differentiation.We started with an exercise where we dove...
Stand Out and Kick the Competition to the Curb

Stand Out and Kick the Competition to the Curb

by George Sotiropoulos | Jun 7, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business

“To compete in Dubai, you have to radically differentiate…”Mazen Kannan, Founder House of PopsI was part of a meeting on Wednesday with the Hellenic Business Council where we met Mazen Kannan, founder of healthy popsicle and icecream business House of Pops which is...
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