by George Sotiropoulos | Mar 5, 2024 | Business Value, Scaling the Business
Thinking about bringing in investors or selling your business? Well, it’s time to take a deep dive into your sales and marketing playbook.Especially for B2B companies, potential investors are curious about everything. They’ll probe into where your leads...
by George Sotiropoulos | Mar 4, 2024 | Business Value, Dependency on Owner, Scaling the Business
During the soft launch phase of my business, I took on a pro-bono client to run through my model, fine-tune it, etc.They were a B2B business severely impacted by COVID and had lost nearly 70% of their corporate clients when they came to me.They were trying to reignite...
by George Sotiropoulos | Feb 29, 2024 | Business Value, Customer Experience, Scaling the Business
Diversifying your customer base is crucial in today’s business environment. It’s a smart move that protects your business from market changes and opens up new opportunities for growth.But how do you do it?Just reaching out to random people and trying to...
by George Sotiropoulos | Feb 28, 2024 | Business Value, Scaling the Business
It’s been a while but thought I’d share an excellent Q&A here today.Question: Hi George, I’ve just launched my digital marketing business and wanted to know what I need to look out for in terms of cash flow.Answer: Let’s dive into a super important topic for your...
by George Sotiropoulos | Feb 27, 2024 | Business Value, Scaling the Business
“We have a saying in Russia.. how do you make a cow produce more milk and consume less grain? You feed it less food and you milk it more often.. that’s McKinsey in a nutshell..”So began our dinner conversation at a Cybersecurity Mastermind last night. Our friend at...
by George Sotiropoulos | Feb 26, 2024 | Business Value, Customer Experience, Scaling the Business
Let’s dive into the story of Monique Bernstein and Eli Zauner, the brains behind Universal Yums. They had started the business with a dream to share their love for snacks but soon they were hitting a wall.Back in 2014, they were barely getting by with their...
